Articles

Donald Trump…a saviour?

Donald TrumpThrough his relentless barrage of abuse, most notably on Twitter, and consistent claims of the spreading of “fake news”, Trump has branded the field of political journalism as one that is not to be trusted. The executive leader has even gone as far as to deny the Washington press access to his administration.

So it should come as no surprise that there are those that claim that he is destroying the mainstream media as we know it. However, the opposite may be true in fact.

Trump appears to have given news organisations the sustainable commercial future they have been so desperately seeking. According to New York Times chief executive, Mark Thompson, Trump has generated phenomenal traffic for news websites such as the Guardian, Mail Online, Buzzfeed News and The Independent. In fact CNN, an organisation Trump repeatedly condemned for circulating fake news, reported 2016 as the news channel’s ‘most watched year’. As such, these news corporations have seen a significant rise in revenue.

Staff have right to disconnect

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It wasn’t long ago that clients used to send briefs to agencies by post and bike, but with the advent of technology and more notably, greater access to email through handheld devices, there has been a considerable increase in the workload for staff in advertising firms across the UK and Europe.

This has lead to huge amounts of pressure and stress on marketing agency staff as it has been found that a number are taking their work home and are unable to switch off. As a result, many are leaving the industry altogether.

Earlier this year, France’s labour minister Myriam El Khomri took a stand by introducing the “Right to disconnect” law, which stipulated that organisations with over 50 staff members were required to negotiate with employees on their right to switch off from work.

Millennials are less mobile than previous generations

Teenagers Young Team Together Cheerful Concept

According to analysis by the Pew Research Center, only 20 percent of 25 to 35 year olds reported a change of address in 2016, compared to 26 percent of Gen Xers in 2000. Meanwhile, in 1990 27 percent reported to have moved homes in the year prior.

Subsequently, today’s young Americans have been revealed to be less mobile than the previous four generations were at the same age, with the trend underscoring a pattern across all demographic groups. The research revealed that the overall share of Americans of all ages who moved homes in the previous year fell to an all-time low of 11.2% in 2016, according to the U.S. Census Bureau.

Economists are concerned by the trend as moving has previously been linked to the pursuit of job opportunities and with the economy improving, they would expect Americans to be moving in greater numbers. Millennials in particular, would be expected to be mobile since they are less likely to be tied down by three of the things that tend to hinder people from moving – a spouse, a house, or a child.

World’s first commercial flying car is now on sale

Flying car
A Dutch vehicle manufacturer has initiated the commercial sale of the world’s first flying car, the PAL-V Liberty. Available in two varieties, the PAL-V Liberty Sport and the Liberty Pioneer are two-person three-wheelers and are capable of flying at speeds of up to 112mph.

Whilst the Sport is the cheaper of the two with the base model starting at $400,000, the Pioneer is priced at $600,000.

PAL-V states that it takes 10 minutes to switch from driving to flying mode and in the air you may travel for 310 miles on a full tank.

The PAL-V Liberty has two distinct attributes that differentiate it from other flying vehicle concepts. The first is that the lift is created by a wind-powered rotor so that the car has the ability to float in the air, whilst the second unique feature is the three-wheel design and the soft-tilting motion in curves.

Ramadan Is Key season to reach Muslim Consumers

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Understanding your audiences and consumers is vital for the success of any brand. With the holy month of Ramadan on our doors this provides brands and marketers with an opportunity to target and reach affluent, young and aspirational consumers with big budgets to spend.

Muslims represent the largest consumer group, after the mainstream, both in the UK and Europe and are increasingly considered to be loyal consumer group not just for Halal food, but also for fashion and cosmetics luxury goods market.

Fasting is one of the Five Pillars of Islam, regarded to be obligatory by believers and are the basis of Muslim life. During Ramadan, Muslims abstain from food and drink during the day and are allowed to have food and drinks only during the night. In this holiest season of the Islamic year, Muslims go through self-examination and higher religious commitment. During Ramadan, Muslims are very active in donating to charities and organising charity events, giving food to the poor, and other humanitarian activities.