Author: mraadmin

Mediareach Advertising Awarded DKMS Awareness Campaign

DKMS, the blood cancer charity, joins hands with Mediareach to deliver its 2017 “Swab to be a Lifesaver” awareness campaign.

Mediareach was awarded the account in February 2017 following a competitive pitch, highlighting the agency’s unique approach to deliver the charity’s key objectives. Jonny McKay, DKMS Campaign Manager said “We were very impressed with Mediareach’s approach to the campaign plan and the business ethics they represent. It’s great to be working with them on our awareness campaign and we’re looking forward to seeing the results.”

DKMS launched in the UK in February 2013 with the mission to provide every blood cancer patient with a potentially lifesaving blood stem cell donor or help with access to treatment – around the globe.

What will search look like in 2017 and beyond?

Search button on virtual screen pressed with finger

In 2017 we shall see online search evolve from cross-device use to assisted bots and voice search due to the advent of digital assistants such as Alexa, Siri, Cortana and Google Assistant.

Voice Search
This year has been predicted to be the year of voice search. In fact, a recent Google study revealed over half of U.S. teens and 41% of U.S. adults use voice search on a daily basis. Due to the growth of AI and digital assistants in voice search, user intent will be gauged more effectively as they evolve from voice recognition to voice understanding. Consequently businesses will need to tailor their optimization efforts to accommodate voice search.

Cross-channel Marketing
This year will also see a greater implementation of cross-channel marketing in search. Though this may sound similar to multi-channel marketing, they are in fact different. While multi-channel refers to a brand establishing a presence on more than one platform, cross-channel allows for the integration of brand visibility across several platforms. This may be implemented through targeted ads for users via email or social media based on their searches. The result will be a consistent brand presence across multiple channels so that users may be able move seamlessly between devices and platforms whilst making a purchase.

6 Secrets to Successful Video Marketing

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We have already started to see an increased use of video in marketing. In fact, businesses without a video marketing strategy in place have most likely fallen behind their competitors. A recent Forbes study concluded that 59% of executives would prefer to watch a video rather than read text and that video consumption will account for 69% of all Internet traffic in the upcoming year.

Video marketing is now a space that is easier than ever to break into and contrary to belief, no longer requires an enormous budget. The latter part of 2016 saw a notable rise in live videos and streaming due to a push from services such as Facebook Live and Snapchat, which in turn helped brands and personalities dominate the field.

In order to develop an effective Video Marketing Strategy, it is important to note that the video content should seek to:

  • Inform
  • Persuade
  • Communicate a brand story
  • Build relationships

What should retailers be ready for in 2017?

What should retailers be ready for in 2017?Retailers should prepare for mobile becoming the fastest growing channel in the user-shopping experience. With the growth of mobile, we also expect to see the growth of video in marketing practices. Marketers need to show their products quickly and effectively so that purchase decisions can take place in real time.

Another trend we expect to see is the implementation of AI (Artificial Intelligence). AI will give marketers the ability to target consumers with ads that address their specific interests and needs. AI technology, such as Watson, is making its way into the marketing eco-system.

Greater focus on user experiences will result in the transformation of stores into warehouses. These will allow for experiential marketing, designed to trigger online orders by letting customers see, touch and try products in the warehouse and will result in customers simply going to stores to pickup their purchases.

There will be twice as many channels in the future that marketers need to manage with technologies such as IOT, Chatbots, AR/VR etc. disrupting the retail space. One example is beacons; these are small wireless devices that allow retailers to automatically send notifications and discounts directly to shoppers’ smart phones as soon as they enter a store. Another is the smart mirror, which will enable customers to virtually try on clothes.

Fake news and its impact on the truth

fake news
In the light of the issue of fake news and its impact on the recent elections, Congress has said that they will make no law to abridge the freedom of speech. Meanwhile German politicians were quick to stress that they will enforce a $500,000 penalty to Facebook for every fake news item published on the social network, along with further damages if the story has affected any German citizens. These actions come following the publication of false stories last week about German Chancellor Angela Merkel, who is currently seeking re-election.

Five Professional Tips For Succesful Events Management

five-professional-tips-for-succesful-events-management

 

Some might argue that event management is a rocket science, but with good research and pre-planning, the process can surely become much simpler. Events management and experiential are marketing activities where just theories won’t save you, you would need a substantial hands-on experience of the field- marketing to ensure a successful outcome.

With over twenty years of experience in events planning and management and clients from various markets, we understand the level of details required in the planning process and the sensitivities of working with diverse audiences. So we have put together a brief checklist for a successful event planning and management.

A Health Campaign Worth Celebrating – Elephant Atta Supports HEART UK

mra-ea-heart_uk
Medieach is very excited to launch “Caring for Your Heart’” campaign for its client Westmill Foods’ Elephant Atta brand – the number one chapatti flour producer in the UK since 1962. The brand’s 100% whole wheat – Elephant Atta Chakki Gold – has got the stamp of approval from HEART UK – Britain’s leading charity dedicated to supporting people and families who are concerned about rising cholesterol levels and providing them with guidance and education.

The “Caring for Your Heart” campaign aims to address the health concerns of the South Asians with the help of HEART UK. As part of the campaign, Mediareach has worked with HEART UK to receive the product approval and create a lasting support to the Charity.

Meeting Room Make-Over at Mediareach!

We absolutely love our offices (especially the balcony) but with all the changes happening in the agency – fresh recruitments, added services, new clients – we decided it was time to modify our workplace to better represent ‘the new us’. Like… literally!

So we asked the team members to send an element they love, and with combining all inspiration and creativity, we got this exciting collage…

Next time you visit us, feel free to guess which one is from who 😉

How To Target A “Smart Traveller”

  Travellers now are informed, empowered and connected which has some impact on the industry. Nowadays it is all about understanding customers and interpreting their needs correctly in order to deliver personalized and excellent experience. Understanding the changing media landscape is key. Insights coupled with creative...

Best Practices For Email Marketing

EA-Newsletter-Article

Newsletters are very important tool for communicating with consumers directly, but require good expertise to ensure that your messages stand out, reach the right audience, and are actually read.

Email is a cost-effective tool to send across your brand messages in real-time, and alongside social media, it is a perfect channel to relate to daily events, send quick updates and news, and be part of daily trends. It helps in building consumer loyalty, as regularly sharing good content reminds fans of the value you offer and always keeps your brand top of their mind.

It is also a great measurable way to utilise and share your existing contents and increase awareness about your offers and promotions.