Author: Mediareach

Human Cyborgs by 2020

CEO of Tesla and Space X Elon Musk Is now set to become the CEO of Neuralink with his latest goal to connect human brains with computers.

The billionaire entrepreneur has dedicated his recent years to putting forth outlandish scientific projects such as his aims to make an intergalactic human colonial species. And it looks like he’s got no intentions of slowing down in his attempts to turn Sci-Fi dreams into reality. Musk’s most recent venture Neuralink, promises to make human telepathy possible in just a few short years. The tech billionaire tweeted, ‘if somebody doesn’t do it, then I think I should do it’.

Despite all of this, Musk has fears about the future of AI and believes it could be humanity’s downfall and could ultimately lead to the extinction of our race. Musk recently followed up these thoughts at the world government summit claiming however that creating human cyborgs would actually solve part of the problem. Musk believes that the reason behind our possible extinction could be that as AI becomes more intelligent and is able to perform various tasks and jobs, humans will become less relevant. Thus, Musk expressed, ‘people need to become cyborgs to be relevant in a future dominated by AI, a merger of biological intelligence and machine intelligence’.

AI set to help lower suicide rates

Facebook has received a lot of negative attention recently due to people filming their own suicides through its live stream feature. CEO Mark Zuckerberg is distraught after discovering that his service, which was designed to connect people, is being used for such dark purposes.

Millennials have become the primary age group for adopting this trend and have taken to live streaming their deaths after revealing the pain and struggles they have been internally suffering from. This issue is becoming extremely prevalent with suicide rates in young people reaching an all time high in 2014 and continuing to rise.

Facebook have now added a suicide-prevention feature to identify posts and comments that display suicidal tendencies. This will be reviewed by Facebook’s community team and if deemed necessary, the user will be sent suicide-prevention resources with options to contact a helpline or get help from a friend, especially if someone begins live broadcasting. Additionally, suicide-prevention organisations are now being made readily available on Messenger, so that they are easily contactable for anyone who may be experiencing suicidal or harmful thoughts.

Swiss Watches Hope For A better Year

It’s been a tough few years for the world of watches, even with more luxury brands embracing technology. But as fans flock this week to Baselworld, the Swiss watch industry’s annual showcase, leaders are predicting an uplift in sales.

Last year, sales of Swiss watches fell nearly 10% to about $19.7 billion, François Thiébaud, told attendees, in a prepared statement, that this has been driven by “uncertainty on political, security- related and financial levels, a downturn in tourism in Europe, and a persistently strong franc.”

But sales in China have been strengthening in the last six months. Luxury powerhouse LVMH, says sales in its watches and jewellery division grew by 5%, with TAG Heuer gaining share, in part because of its connected watch. And Richemont, the Swiss parent of brands like Cartier and Piaget, also reported a 5% gain in sales. Swatch’s CEO recently told Bloomberg he predicts sales increases of between 7% and 10% in the year ahead.

UK schools trial use of police-style bodycams

With the use of police bodycams on the rise, it seems the technology may soon make its way into the school system.

Last month two UK schools trialled the use of police-style bodycams for teachers in an effort to resolve problems in the classroom. The teachers of two UK secondary schools have decided to trial the technology as they are said to be “fed up with low-level background disorder” according to a criminal justice academic. Thus the wearable cameras are being trialled as a both a means to deter bad behaviour and also as an opportunity to record positive learning in the classroom.

Principal lecturer at the Institute of Criminal Justice Studies at the University of Portsmouth, Tom Ellis, has said the teachers may use the cameras to film “when necessary”.

Meanwhile the cameras, worn by police, parking wardens and even school crossing-patrol officers in Britain, has been used in schools across the US since 2015.

Mediareach Marketing at the IFE

The Mediareach team attended the twentieth edition of the ‘International Food & Drink Event’, eager to seek out trends in the industry and potential marketing prospects with the hundreds of locals and international businesses attending. The IFE is the UK’s Largest gathering of global food & drink buyers and suppliers, connecting every person from every background through a love and appreciation for food across all cultures and those looking to establish their brands as a local household name.

The team were delighted to see so many fresh and innovative businesses enthusiastic to share their unique food brands with the world. We scouted the event for entrepreneurs with raw passion who were seeking guidance on how to edge their product onto store shelves and into people’s homes.

Since 2014 there has been a significant growth in vegan and gluten free diets, with hundreds of stalls advertising related produce. Halal products are also becoming more popular; corresponding with the rise of the Islamic population in the UK.