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Tesla Cars to autonomously drive 2700 Miles


Within three to six months, Business Magnate Elon Musk expects his brand ‘Tesla’ to become completely self-driven and even be able to complete a journey going coast to coast across the US. Musk even goes as far to claim that Tesla could have easily already done this but it would require ‘too much specialised code’ which would be ‘gaming’. Essentially meaning, the car would only be able to complete a single route coast to coast, with no other automotive functions.

The Society of Automotive Engineers (SAE International) claims there are 5 steps to creating a completely driverless vehicle, with the 5th stage being completely automatic driving.

10 TIPS FOR SOCIAL MEDIA MARKETING

Choose the right Social Media platform

Choosing the right social platforms is the most important step in creating an effective Social Media strategy. Carefully research and choose the platforms depending on their subscriber numbers and popularity within your specific target group, industry presence and potential growth in the future.

Facebook was still the most popular mainstream social media channel in 2017, however, if you’re targeting youngsters, you might find better results in engaging through Snapchat (41% Millennial audience) or Instagram (59% Millennial audience). The same rules apply for all demographics. For example, approximately 478 million women use Instagram; compared to just 322 million men. That’s almost a third more users!

Brewing Creativi-tea

Ever struggle to think of a creative idea? Go brew yourself a cuppa and think again; a new study indicates that the secret to a creative mind can be found in tea.
Tea drinking volunteers in the study immediately performed better than water drinking candidates in creative and cognitive exams. Initially, researchers believed the results to be down to the high dosage of caffeine and thiamine found in tea. However, these effects do not take place instantly and yet performance was rapidly boosted. The effect, in fact, is likely to be psychological.

Tea is likely to improve your mood and allow positivity to flow through your body. This, in turn, increases your brain’s cognitive ability. Think of it as the difference between going to work on a blue Monday or on a sunny Friday morning.

International students, the fast growing educational demographic

Generation Y (also called Millennials) are the largest demographic to pursue higher education, with over 45% of them joining a university before age 20. However, is this surge in university applications just because of a generational shift? Or are there some external factors that we should be looking at?

The largest educational demographic is also the most culturally diverse. In regards to racial ethnicity, there are more non-white Millennials as most were born during a period of heightened immigration.

There are less British born Millennials than any other generation, however when combined with foreign ethnicities, they are set to become the largest demographic.

Apple VS Android

Apple has allegedly lost a large portion of its market share since the release of the Samsung Galaxy S8. Could the release of the iPhone X be enough to pull It back? Only one in six iPhone enthusiasts claim they would be willing to spend one...

Why Arabs Love London

At present, there are more than 300,000 Arabs residing in London, with more than half a million spread across Great Britain. These numbers increase during the summer months by up to a million and a half visitors from the Middle East, mainly from the Gulf.

As such, every summer the British press indulges itself in repetitive articles about the fabulous wealth of Arabs visiting London, with a focus on their luxury supercars that range in value of up to £2m.

But Arabs visiting London are here for a variety of reasons, ranging from heath treatment purposes to shopping, sightseeing, investments and education. Whilst some EU and US cities are laying out the red carpets for this niche market, London must also recognise the value of these potential consumers and should capitalise on the opportunity as they may boost the city’s economy.

GDPR – General Data Protection Regulation

What is the GDPR?

GDPR – General Data Protection Regulation – is a new EU regulation intending to combine and strengthen data protection within the EU.  The regulation will come into effect 25th of May 2018, giving time to adapt to the changes. GDPR will replace the outdated Data Protection Directive which has many gaps in it as a result of the rapid advancement of technology since 1995, when the directive was made.

Mediareach Advertising Awarded DKMS Awareness Campaign

DKMS, the blood cancer charity, joins hands with Mediareach to deliver its 2017 “Swab to be a Lifesaver” awareness campaign.

Mediareach was awarded the account in February 2017 following a competitive pitch, highlighting the agency’s unique approach to deliver the charity’s key objectives. Jonny McKay, DKMS Campaign Manager said “We were very impressed with Mediareach’s approach to the campaign plan and the business ethics they represent. It’s great to be working with them on our awareness campaign and we’re looking forward to seeing the results.”

DKMS launched in the UK in February 2013 with the mission to provide every blood cancer patient with a potentially lifesaving blood stem cell donor or help with access to treatment – around the globe.

Skype gets a makeover

Skype gets a makeover
When you think of “video chat”, you think of Skype. The video calling application has been downloaded over a billion times on smartphones alone since 2012, when tech giant Microsoft purchased the platform for $8.5bn.

Though Skype hasn’t had a significant update since 2006, when it first introduced the video calling feature. All the while, competing applications have emerged offering similar services, such as Facebook Messenger and Apple’s FaceTime. Users were found to be using Skype once or twice a week to video chat, whilst using Facebook or Google’s apps on a daily basis. Skype corporate vice president Amritansh Raghav recognised the need for evolution however, and stated; “We don’t think Skype can rest on its legacy”.

Last week Microsoft updates Skype for the Snapchat generation. The video calling app refreshed its look and added several new features to its video and text chat service. Though the upgrade will initially only be available to Android users, with updates to iOS, Mac and Windows apps coming later this year.

The evolution of Uber

The evolution of Uber
Uber is now dominating the taxi industry, which for decades had been led by local cab companies in countries around the world. How did the megacorporation completely change the industry in just a few short years?

The proactive entrepreneurs Travis Kalanick and Garrett Camp continuously sought sources of investment for their app prior to and during its launch in 2010 – raising $44.5 million for international development. Their quick expansion worldwide allowed them to quickly gain an audience before any competition could develop.

Launching in San Francisco was not by chance either. The taxicab market in the area was performing poorly, with the lowest taxi usage rates in all of the US. However, due to San Francisco’s highly interactive tech community who are eager to discover the next new trends, Uber quickly gained notable recognition.