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International students, the fast growing educational demographic

Generation Y (also called Millennials) are the largest demographic to pursue higher education, with over 45% of them joining a university before age 20. However, is this surge in university applications just because of a generational shift? Or are there some external factors that we should be looking at?

The largest educational demographic is also the most culturally diverse. In regards to racial ethnicity, there are more non-white Millennials as most were born during a period of heightened immigration.

There are less British born Millennials than any other generation, however when combined with foreign ethnicities, they are set to become the largest demographic.

Apple VS Android

Apple has allegedly lost a large portion of its market share since the release of the Samsung Galaxy S8. Could the release of the iPhone X be enough to pull It back? Only one in six iPhone enthusiasts claim they would be willing to spend one...

Why Arabs Love London

At present, there are more than 300,000 Arabs residing in London, with more than half a million spread across Great Britain. These numbers increase during the summer months by up to a million and a half visitors from the Middle East, mainly from the Gulf.

As such, every summer the British press indulges itself in repetitive articles about the fabulous wealth of Arabs visiting London, with a focus on their luxury supercars that range in value of up to £2m.

But Arabs visiting London are here for a variety of reasons, ranging from heath treatment purposes to shopping, sightseeing, investments and education. Whilst some EU and US cities are laying out the red carpets for this niche market, London must also recognise the value of these potential consumers and should capitalise on the opportunity as they may boost the city’s economy.

GDPR – General Data Protection Regulation

What is the GDPR?

GDPR – General Data Protection Regulation – is a new EU regulation intending to combine and strengthen data protection within the EU.  The regulation will come into effect 25th of May 2018, giving time to adapt to the changes. GDPR will replace the outdated Data Protection Directive which has many gaps in it as a result of the rapid advancement of technology since 1995, when the directive was made.

Mediareach Advertising Awarded DKMS Awareness Campaign

DKMS, the blood cancer charity, joins hands with Mediareach to deliver its 2017 “Swab to be a Lifesaver” awareness campaign.

Mediareach was awarded the account in February 2017 following a competitive pitch, highlighting the agency’s unique approach to deliver the charity’s key objectives. Jonny McKay, DKMS Campaign Manager said “We were very impressed with Mediareach’s approach to the campaign plan and the business ethics they represent. It’s great to be working with them on our awareness campaign and we’re looking forward to seeing the results.”

DKMS launched in the UK in February 2013 with the mission to provide every blood cancer patient with a potentially lifesaving blood stem cell donor or help with access to treatment – around the globe.

Skype gets a makeover

Skype gets a makeover
When you think of “video chat”, you think of Skype. The video calling application has been downloaded over a billion times on smartphones alone since 2012, when tech giant Microsoft purchased the platform for $8.5bn.

Though Skype hasn’t had a significant update since 2006, when it first introduced the video calling feature. All the while, competing applications have emerged offering similar services, such as Facebook Messenger and Apple’s FaceTime. Users were found to be using Skype once or twice a week to video chat, whilst using Facebook or Google’s apps on a daily basis. Skype corporate vice president Amritansh Raghav recognised the need for evolution however, and stated; “We don’t think Skype can rest on its legacy”.

Last week Microsoft updates Skype for the Snapchat generation. The video calling app refreshed its look and added several new features to its video and text chat service. Though the upgrade will initially only be available to Android users, with updates to iOS, Mac and Windows apps coming later this year.

The evolution of Uber

The evolution of Uber
Uber is now dominating the taxi industry, which for decades had been led by local cab companies in countries around the world. How did the megacorporation completely change the industry in just a few short years?

The proactive entrepreneurs Travis Kalanick and Garrett Camp continuously sought sources of investment for their app prior to and during its launch in 2010 – raising $44.5 million for international development. Their quick expansion worldwide allowed them to quickly gain an audience before any competition could develop.

Launching in San Francisco was not by chance either. The taxicab market in the area was performing poorly, with the lowest taxi usage rates in all of the US. However, due to San Francisco’s highly interactive tech community who are eager to discover the next new trends, Uber quickly gained notable recognition.

Facebook ahead in the game

Facebook-Ahead-In-Game
Last week Facebook released some user information that revealed its Snapchat-similar features are outperforming the image-messaging app.

Chief executive Mark Zuckerberg announced to analysts that Instagram Stories has over 200 million daily active users. Comparatively, Snap had 161 million daily active users at the end of last year. Snap is expected to report earnings later this month, but analysts predict that it won’t catch up to Facebook’s user base.

Though some research indicates that younger users still opt to use Snapchat as their preferred multimedia application, Facebook has dismissed these findings.
Moreover, Zuckerberg is keen on making Snap’s hallmark augmented reality features central to Facebook’s future. Zuckerberg believes that augmented reality – led by Facebook rather than Snap’s Lenses – will replace TV and other media platforms.

Human Cyborgs by 2020

schematic of human brain and communication via circuit-board, ar

CEO of Tesla and Space X Elon Musk Is now set to become the CEO of Neuralink with his latest goal to connect human brains with computers.

The billionaire entrepreneur has dedicated his recent years to putting forth outlandish scientific projects such as his aims to make an intergalactic human colonial species. And it looks like he’s got no intentions of slowing down in his attempts to turn Sci-Fi dreams into reality. Musk’s most recent venture Neuralink, promises to make human telepathy possible in just a few short years. The tech billionaire tweeted, ‘if somebody doesn’t do it, then I think I should do it’.

Despite all of this, Musk has fears about the future of AI and believes it could be humanity’s downfall and could ultimately lead to the extinction of our race. Musk recently followed up these thoughts at the world government summit claiming however that creating human cyborgs would actually solve part of the problem. Musk believes that the reason behind our possible extinction could be that as AI becomes more intelligent and is able to perform various tasks and jobs, humans will become less relevant. Thus, Musk expressed, ‘people need to become cyborgs to be relevant in a future dominated by AI, a merger of biological intelligence and machine intelligence’.

AI set to help lower suicide rates

Facebook AI to prevent suicide
Facebook has received a lot of negative attention recently due to people filming their own suicides through its live stream feature. CEO Mark Zuckerberg is distraught after discovering that his service, which was designed to connect people, is being used for such dark purposes.

Millennials have become the primary age group for adopting this trend and have taken to live streaming their deaths after revealing the pain and struggles they have been internally suffering from. This issue is becoming extremely prevalent with suicide rates in young people reaching an all time high in 2014 and continuing to rise.

Facebook have now added a suicide-prevention feature to identify posts and comments that display suicidal tendencies. This will be reviewed by Facebook’s community team and if deemed necessary, the user will be sent suicide-prevention resources with options to contact a helpline or get help from a friend, especially if someone begins live broadcasting. Additionally, suicide-prevention organisations are now being made readily available on Messenger, so that they are easily contactable for anyone who may be experiencing suicidal or harmful thoughts.