Blog

Saad Saraf appointed as IPA Ethnic Diversity Group Chairman

The IPA has today (20th January) appointed Saad Saraf, Founder and CEO of Media Reach, as Chairman of the IPA’s Ethnic Diversity Group. He succeeds Trevor Robinson, OBE. Saad has spent his career investigating the multicultural landscape of the UK and his agency Media Reach has...

Is the Ad agency model dead?

Does the freezing of government spending and the onslaught on advertising agencies leads you to believe that the ad agency model is doomed to failure? In the 80’s ad land was about personalities, glitz, glamour, big budgets and high spend. Agencies were concerned about size and...

Media Reach’s Hepatitis C awareness campaign for the Department of the Health has been selected as one of the successful entrants for the IPA’s Marketing Effectiveness Awards 2010

Media Reach’s Hepatitis C awareness campaign for the Department of the Health has been selected as one of the successful entrants for the IPA’s Marketing Effectiveness Awards 2010. The campaign, which was aimed at the South Asian community, included a creative and integrated mix of...