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What should retailers be ready for in 2017?

What should retailers be ready for in 2017?Retailers should prepare for mobile becoming the fastest growing channel in the user-shopping experience. With the growth of mobile, we also expect to see the growth of video in marketing practices. Marketers need to show their products quickly and effectively so that purchase decisions can take place in real time.

Another trend we expect to see is the implementation of AI (Artificial Intelligence). AI will give marketers the ability to target consumers with ads that address their specific interests and needs. AI technology, such as Watson, is making its way into the marketing eco-system.

Greater focus on user experiences will result in the transformation of stores into warehouses. These will allow for experiential marketing, designed to trigger online orders by letting customers see, touch and try products in the warehouse and will result in customers simply going to stores to pickup their purchases.

There will be twice as many channels in the future that marketers need to manage with technologies such as IOT, Chatbots, AR/VR etc. disrupting the retail space. One example is beacons; these are small wireless devices that allow retailers to automatically send notifications and discounts directly to shoppers’ smart phones as soon as they enter a store. Another is the smart mirror, which will enable customers to virtually try on clothes.

Fake news and its impact on the truth

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In the light of the issue of fake news and its impact on the recent elections, Congress has said that they will make no law to abridge the freedom of speech. Meanwhile German politicians were quick to stress that they will enforce a $500,000 penalty to Facebook for every fake news item published on the social network, along with further damages if the story has affected any German citizens. These actions come following the publication of false stories last week about German Chancellor Angela Merkel, who is currently seeking re-election.

Five Professional Tips For Succesful Events Management

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Some might argue that event management is a rocket science, but with good research and pre-planning, the process can surely become much simpler. Events management and experiential are marketing activities where just theories won’t save you, you would need a substantial hands-on experience of the field- marketing to ensure a successful outcome.

With over twenty years of experience in events planning and management and clients from various markets, we understand the level of details required in the planning process and the sensitivities of working with diverse audiences. So we have put together a brief checklist for a successful event planning and management.

A Health Campaign Worth Celebrating – Elephant Atta Supports HEART UK

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Medieach is very excited to launch “Caring for Your Heart’” campaign for its client Westmill Foods’ Elephant Atta brand – the number one chapatti flour producer in the UK since 1962. The brand’s 100% whole wheat – Elephant Atta Chakki Gold – has got the stamp of approval from HEART UK – Britain’s leading charity dedicated to supporting people and families who are concerned about rising cholesterol levels and providing them with guidance and education.

The “Caring for Your Heart” campaign aims to address the health concerns of the South Asians with the help of HEART UK. As part of the campaign, Mediareach has worked with HEART UK to receive the product approval and create a lasting support to the Charity.

Meeting Room Make-Over at Mediareach!

We absolutely love our offices (especially the balcony) but with all the changes happening in the agency – fresh recruitments, added services, new clients – we decided it was time to modify our workplace to better represent ‘the new us’. Like… literally!

So we asked the team members to send an element they love, and with combining all inspiration and creativity, we got this exciting collage…

Next time you visit us, feel free to guess which one is from who 😉

How To Target A “Smart Traveller”

  Travellers now are informed, empowered and connected which has some impact on the industry. Nowadays it is all about understanding customers and interpreting their needs correctly in order to deliver personalized and excellent experience. Understanding the changing media landscape is key. Insights coupled with creative...

Best Practices For Email Marketing

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Newsletters are very important tool for communicating with consumers directly, but require good expertise to ensure that your messages stand out, reach the right audience, and are actually read.

Email is a cost-effective tool to send across your brand messages in real-time, and alongside social media, it is a perfect channel to relate to daily events, send quick updates and news, and be part of daily trends. It helps in building consumer loyalty, as regularly sharing good content reminds fans of the value you offer and always keeps your brand top of their mind.

It is also a great measurable way to utilise and share your existing contents and increase awareness about your offers and promotions.

Chinese New Year Etiquette

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Chinese New Year is celebrated by about 17% of the world’s population, making it one of the widely celebrated events on the globe. This year, the Year of the Monkey began on February 8th. Unsurprisingly, the celebrations in the UK are one of the biggest, as it is a home to over 400,000 Chinese, and among the top 10 most popular destinations for Chinese tourists.

If you are trying to target the Chinese communities or planning to do business in China this February, make sure to get familiar with the customs of Lunar New Year. Those not aware of the customs might find it difficult to schedule meetings, finalise deals or communicate effectively with the consumers or partners.

Transactions: Most of the business will be closed on the New Year day. However, if you have an important ongoing project, bare in mind that it is considered a bad luck to send or receive money on that specific day. Watch out not to prick the dragon…

Numbers: In Chinese, the number four is pronounced similar to the word for ‘death’, and anything with the number is considered misfortunate. Avoid giving gifts or giveaways in sets or multiples of four, and consider using the number eight instead, which is the luckiest number in China.