Blog

Diwali at the Square

  More than 25,000 Asians packed Trafalgar Square last week to celebrate the annual Diwali event at the Square. The event had music, dance and live performances by Asian bands....

Kohinoor grand TV advert launched

  Mediareach Advertising has launched Kohinoor grand TV advert on Asian television channels and cinema in a bid to establish Kohinoor prominence as a leading rice brand in The UK. Kohinoor is stocked at all major supermarket chains and the independent retail sector....

Reaching diverse customers in the festive season

  Marketers are constantly looking for new ways to target customers and attract new consumer base and more so in a competitive economy. Brands have been using events, shopping, holidays to position themselves in front of their target consumers and be part of the conversation. The autumn season...

Elephant Atta’s Healthier Lifestyle Movement

Elephant Atta has launched a new campaign aimed at inspiring women to lead the way in changing unhealthy food and lifestyle habits amongst the UK’s South Asian population. The new integrated campaign plans to utilise their influence, alongside the brands own health credentials, to create...

Clearcast publishes figures on BAME representation in commercials

Clearcast data released reveals the portrayal of people from Black, Asian or Minority Ethnic Groups within television commercials. As of December 2009, agencies have had the option of stating whether the actors within their advertisements are from Black, Asian or Minority Ethnic groups, through the addition...