Blog

Best Practices For Email Marketing

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Newsletters are very important tool for communicating with consumers directly, but require good expertise to ensure that your messages stand out, reach the right audience, and are actually read.

Email is a cost-effective tool to send across your brand messages in real-time, and alongside social media, it is a perfect channel to relate to daily events, send quick updates and news, and be part of daily trends. It helps in building consumer loyalty, as regularly sharing good content reminds fans of the value you offer and always keeps your brand top of their mind.

It is also a great measurable way to utilise and share your existing contents and increase awareness about your offers and promotions.

10 TIPS FOR SOCIAL MEDIA MARKETING

Choose the right Social Media platform

Choosing the right social platforms is the most important step in creating an effective Social Media strategy. Carefully research and choose the platforms depending on their subscriber numbers and popularity within your specific target group, industry presence and potential growth in the future.

Facebook continues to be the most popular mainstream network in 2016, however, if you’re targeting youngsters, you might find better results in engaging through Twitter, WhatsApp, YouTube, Instagram, Snapchat, Tumblr and Vine.

Some good sources to find useful data on Social Media demographics and usage in the UK are Ofcom.org.uk, GlobalWebIndex.net, and the latest company statements by individual Social Media networks.

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Chinese New Year Etiquette

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Chinese New Year is celebrated by about 17% of the world’s population, making it one of the widely celebrated events on the globe. This year, the Year of the Monkey began on February 8th. Unsurprisingly, the celebrations in the UK are one of the biggest, as it is a home to over 400,000 Chinese, and among the top 10 most popular destinations for Chinese tourists.

If you are trying to target the Chinese communities or planning to do business in China this February, make sure to get familiar with the customs of Lunar New Year. Those not aware of the customs might find it difficult to schedule meetings, finalise deals or communicate effectively with the consumers or partners.

Transactions: Most of the business will be closed on the New Year day. However, if you have an important ongoing project, bare in mind that it is considered a bad luck to send or receive money on that specific day. Watch out not to prick the dragon…

Numbers: In Chinese, the number four is pronounced similar to the word for ‘death’, and anything with the number is considered misfortunate. Avoid giving gifts or giveaways in sets or multiples of four, and consider using the number eight instead, which is the luckiest number in China.

The Upcoming Cultural Events This Fall

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From traditional events such as Diwali to the recent Notting Hill Carnival, the UK, in particular London, is a cultural hub and the setting for a number of events that celebrate diversity in a country were nearly a quarter of its population is of an ethnic background.

The summer of 2015 has been one filled with such events, including a number of Melas that we were delighted to take part in, on behalf of Elephant Atta. But have no fear, there are still plenty more to come before the year is up and Mediareach is here to tell you all about them.

Next month the Victoria and Albert Museum (V&A) will host ‘The Fabric of India’ exhibition, as part of the Museum’s India Festival. The exhibition will be the first major one of its kind to explore the world of handmade textiles from India from the 3rd to 21st century. The event will be held from the 3rd October till the 10th January.  

Also in October, the British Library will be holding the ‘West Africa: Word, Symbol, Song’ exhibition. The exhibition will highlight stories from the regions nations and show how West Africans have harnessed the power of words to build societies, political movements and main religious beliefs.

Ofcom? more like ‘Oncom’…

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We have been saying how times are changing and so are we and guess what? Ofcom’s most recent report on the communications market in the UK proves this (not that we needed any convincing).

As the digital revolution continues to unfold, consumer habits continue to change. The report announced that the UK is now a ‘smartphone society’. It showed that 33% of Internet users consider their smartphone to be the most important device for going online, compared to the 30% who stick to their laptop. Compared to 39% in 2012, today, 66% of UK adults have a smartphone in their pockets.

But this change is not merely amongst the younger generation; the report showed that since 2012, amongst 55-64 year olds, smartphone users have gone up from 19% to 50%. It’s not just web surfing that has changed, but also the weekly use of emails. Today a total of 52% of adults have access to email, a staggering increase when compared to the 5% in the 2005 Ofcom report.

Crown Commercial Services

Having been commissioned by the Crown Commercial Services, Mediareach is on the Government’s strategy and planning rooster for the next 5 years. We have been looking after Television, Cinema, Radio, Press, and Digital and Outdoor Media for all government run ethnic advertising and marketing campaigns. ...

Times are changing… and so are we

As the digital revolution continues to unfold, so does the MRA digital department. Today with the touch of a fingertip, the whole world is brought together. Over at Mediareach, we recognise the need for brands to communicate directly with their target audience and have evolved our...