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What Have We Been Up To?

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It sure has been quite busy over at Mediareach. You may be thinking, isn’t it always? … Well yes, but this last quarter has been particularly busy. And here’s why: our most recent client HKScan, has kept us on our toes in preparation for the launch of their new range Aafiyah.

HKScan is one of Europe’s largest meat and poultry suppliers, and Aafiyah is its brand new halal poultry range.  Aafiyah offers a range of frozen, readly prepared halal chicken, including BBQ Drumsticks and Hot Wings.

So what has Mediareach done for Aafiyah?

After brainstorming and analysing the market alongside our client, we branded the range as one for young, traditional Muslims with time restraints of a twenty first century lifestyle. With this in mind, we designed and developed a fully responsive website and continue to carry out regular SEO and maintenance of it.  We also set up social media pages for the brand and developed a social media strategy. Our social media team manages these pages and provides regular updates. We also do blogger endorsement and regular blog posts for halal foodies.

Great News!

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We always knew we were among the best and we have the proof…

One word: The Drum Independent Agencies Census 2015 – Financial Rankings (ok, maybe more than one word). This census highlights the performance of independent agencies and celebrates their success and role in a marketplace dominated by corporate firms.

The rankings are based on three factors: financial performance, client satisfaction and peer recommendations. Agencies are then compared to those similar in size and of agencies with staff of 1-25; we came joint first alongside the very worthy component, The Agency.

The Story of the BBC (that’s short for British Born Chinese)

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The chinese community continues to rapidly grow in the UK, here’s a little timeline about how it all began…

It all kicked off way back in the 17th Century when the UK carried out naval trade with China and Chinese sailors first established residence in London.

And then in the 19th Century the Chinese communities began to expand in other port cities such as Liverpool and Cardiff.

The 1950’s saw the opening of a number of family-run Chinese restaurants and takeaways and with the invention of washing machines, many of the first Chinese settlers set up laundries.

The 1980’s saw another wave of migrations with the arrival of scholars and professionals.

And so the BBC population began to develop…

Today in contrast to the 1900s, it is primarily students who travel from China to study at UK universities.

Did you know that unlike the BBC, these students and their families who visit have the ability to spend considerably? In fact, in 2012 visitors from China spent a staggering £300 million in the UK.

Yes, Yes, we know that £300 million is a lot of money but it has the potential to be oh so much more!

According to the report by ‘The UK: Brand of opportunity’ published in 2013 by the UK China Visa Alliance, 86% of Chinese visitors are granted the Schengan Visa which allows entry to the majority of countries in the EU. However only a mere 11% are granted the required British Visa for entry to the UK.

Now imagine how much higher that £300 million can be… in fact, no need to imagine, the facts are here; a study by the UKCVA indicates that this situation has potentially lost the UK £1.2 billion annually in retail sales.

Ramadan Is Key season to reach Muslim Consumers

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Understanding your audiences and consumers is vital for the success of any brand. With the holy month of Ramadan on our doors this provides brands and marketers with an opportunity to target and reach affluent, young and aspirational consumers with big budgets to spend.

Muslims represent the largest consumer group, after the mainstream, both in the UK and Europe and are increasingly considered to be loyal consumer group not just for Halal food, but also for fashion and cosmetics luxury goods market.

Fasting is one of the Five Pillars of Islam, regarded to be obligatory by believers and are the basis of Muslim life. During Ramadan, Muslims abstain from food and drink during the day and are allowed to have food and drinks only during the night. In this holiest season of the Islamic year, Muslims go through self-examination and higher religious commitment. During Ramadan, Muslims are very active in donating to charities and organising charity events, giving food to the poor, and other humanitarian activities.

We Can Reach Your Audience Wherever They Are

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