Diversity marketing

Skype gets a makeover

Skype gets a makeover
When you think of “video chat”, you think of Skype. The video calling application has been downloaded over a billion times on smartphones alone since 2012, when tech giant Microsoft purchased the platform for $8.5bn.

Though Skype hasn’t had a significant update since 2006, when it first introduced the video calling feature. All the while, competing applications have emerged offering similar services, such as Facebook Messenger and Apple’s FaceTime. Users were found to be using Skype once or twice a week to video chat, whilst using Facebook or Google’s apps on a daily basis. Skype corporate vice president Amritansh Raghav recognised the need for evolution however, and stated; “We don’t think Skype can rest on its legacy”.

Last week Microsoft updates Skype for the Snapchat generation. The video calling app refreshed its look and added several new features to its video and text chat service. Though the upgrade will initially only be available to Android users, with updates to iOS, Mac and Windows apps coming later this year.

Ramadan Is Key season to reach Muslim Consumers

Ramada-article-blog

Understanding your audiences and consumers is vital for the success of any brand. With the holy month of Ramadan on our doors this provides brands and marketers with an opportunity to target and reach affluent, young and aspirational consumers with big budgets to spend.

Muslims represent the largest consumer group, after the mainstream, both in the UK and Europe and are increasingly considered to be loyal consumer group not just for Halal food, but also for fashion and cosmetics luxury goods market.

Fasting is one of the Five Pillars of Islam, regarded to be obligatory by believers and are the basis of Muslim life. During Ramadan, Muslims abstain from food and drink during the day and are allowed to have food and drinks only during the night. In this holiest season of the Islamic year, Muslims go through self-examination and higher religious commitment. During Ramadan, Muslims are very active in donating to charities and organising charity events, giving food to the poor, and other humanitarian activities.