Choose the right Social Media platform
Choosing the right social platforms is the most important step in creating an effective Social Media strategy. Carefully research and choose the platforms depending on their subscriber numbers and popularity within your specific target group, industry presence and potential growth in the future.
Facebook was still the most popular mainstream social media channel in 2017, however, if you’re targeting youngsters, you might find better results in engaging through Snapchat (41% Millennial audience) or Instagram (59% Millennial audience). The same rules apply for all demographics. For example, approximately 478 million women use Instagram; compared to just 322 million men. That’s almost a third more users!