Mediareach took part in Dragons Den at Tech City Stars Reboot Camp

Tech City Stars Event - 15.02.17

Our CEO, Saad Saraf, was part of a Dragon’s Den style panel discussion this week in association with Tech City Stars Reboot Camp. Reboot Camp is a pre-apprenticeship program targeted towards young adults as a means to help them gain skills in Mobile App Development, Interactive Media & Marketing and Pre-Employment Skills.

The event, a variation on the Dragons Den TV show, was an opportunity for the apprentices to pitch their tech business ideas to a panel of potential clients. These included Mediarearch Advertising CEO Saad Saraf, Joana Condeco from Brilliant Basics, James Herbertson from London Nest and a representative from Sphonic.

The young tech stars showcased their presentations on mobile app ideas tackling gaps in the market.

The proposed apps focused on IT solutions and computer repairs, converting teachers notes into word documents, football participation, music composition, task assignments and many other concepts.

How To Target A “Smart Traveller”

  Travellers now are informed, empowered and connected which has some impact on the industry. Nowadays it is all about understanding customers and interpreting their needs correctly in order to deliver personalized and excellent experience. Understanding the changing media landscape is key. Insights coupled with creative...


Choose the right Social Media platform

Choosing the right social platforms is the most important step in creating an effective Social Media strategy. Carefully research and choose the platforms depending on their subscriber numbers and popularity within your specific target group, industry presence and potential growth in the future.

Facebook continues to be the most popular mainstream network in 2016, however, if you’re targeting youngsters, you might find better results in engaging through Twitter, WhatsApp, YouTube, Instagram, Snapchat, Tumblr and Vine.

Some good sources to find useful data on Social Media demographics and usage in the UK are,, and the latest company statements by individual Social Media networks.


The Story of the BBC (that’s short for British Born Chinese)


The chinese community continues to rapidly grow in the UK, here’s a little timeline about how it all began…

It all kicked off way back in the 17th Century when the UK carried out naval trade with China and Chinese sailors first established residence in London.

And then in the 19th Century the Chinese communities began to expand in other port cities such as Liverpool and Cardiff.

The 1950’s saw the opening of a number of family-run Chinese restaurants and takeaways and with the invention of washing machines, many of the first Chinese settlers set up laundries.

The 1980’s saw another wave of migrations with the arrival of scholars and professionals.

And so the BBC population began to develop…

Today in contrast to the 1900s, it is primarily students who travel from China to study at UK universities.

Did you know that unlike the BBC, these students and their families who visit have the ability to spend considerably? In fact, in 2012 visitors from China spent a staggering £300 million in the UK.

Yes, Yes, we know that £300 million is a lot of money but it has the potential to be oh so much more!

According to the report by ‘The UK: Brand of opportunity’ published in 2013 by the UK China Visa Alliance, 86% of Chinese visitors are granted the Schengan Visa which allows entry to the majority of countries in the EU. However only a mere 11% are granted the required British Visa for entry to the UK.

Now imagine how much higher that £300 million can be… in fact, no need to imagine, the facts are here; a study by the UKCVA indicates that this situation has potentially lost the UK £1.2 billion annually in retail sales.

We Can Reach Your Audience Wherever They Are

Successful tourism advertising requires seamless integration between online and off-line efforts to reinforce the power of a single message. Mediareach Advertising is a fully Integrated Marketing and Advertising Agency who has a wide offering to the travel and tourism sector. Whether you need traditional marketing...