Muslim Millennials: The Untapped Opportunity
Millennial Muslims represent an exciting group of digitally savvy and active consumers who are a lucrative target market.
Brands such as H&M and M&S have already started focusing on these groups. As the market grows, the demand for digital services will increase to meet their needs. It’s not the age group that brands need to target, it’s the mind set and you dont have to be a “Muslim brand” to connect with them.