News

The evolution of Uber

The evolution of Uber
Uber is now dominating the taxi industry, which for decades had been led by local cab companies in countries around the world. How did the megacorporation completely change the industry in just a few short years?

The proactive entrepreneurs Travis Kalanick and Garrett Camp continuously sought sources of investment for their app prior to and during its launch in 2010 – raising $44.5 million for international development. Their quick expansion worldwide allowed them to quickly gain an audience before any competition could develop.

Launching in San Francisco was not by chance either. The taxicab market in the area was performing poorly, with the lowest taxi usage rates in all of the US. However, due to San Francisco’s highly interactive tech community who are eager to discover the next new trends, Uber quickly gained notable recognition.

250,000 UK admin jobs will be taken over by robots by 2030

Robots in UK
A Think tank Reform report has revealed that 248,860 public sector jobs could be taken over by AI (artificial intelligence) and automated systems over the next 15 years.

According to Think tank Reform, administrator jobs within the UK’s civil service and public sector may be automated to improve efficiency. The report is based on interviews, data, previous research and Freedom of Information requests, and estimates the changes could save the UK £4bn per year through the reduction of the public sector’s wage bill.

Think tank Reform claims the headcount of the government, police and NHS could be significantly reduced and 24,000 roles in frontline healthcare could be replaced. A Reform representative even stated that “public services could become the next Uber” with the gig economy encouraging further employment of locum doctors and supply teachers.

The report stresses that workforces within public services have been designed to be too hierarchical and “unresponsive to user needs” hence it would be beneficial to replace humans with online processes to complete tasks. One example cited by the report wherein we have already seen this shift is the HMRC which has reduced its admin staff from 96,000 to 60,000 over the last ten years.

Mediareach took part in Dragons Den at Tech City Stars Reboot Camp

Tech City Stars Event - 15.02.17

Our CEO, Saad Saraf, was part of a Dragon’s Den style panel discussion this week in association with Tech City Stars Reboot Camp. Reboot Camp is a pre-apprenticeship program targeted towards young adults as a means to help them gain skills in Mobile App Development, Interactive Media & Marketing and Pre-Employment Skills.

The event, a variation on the Dragons Den TV show, was an opportunity for the apprentices to pitch their tech business ideas to a panel of potential clients. These included Mediarearch Advertising CEO Saad Saraf, Joana Condeco from Brilliant Basics, James Herbertson from London Nest and a representative from Sphonic.

The young tech stars showcased their presentations on mobile app ideas tackling gaps in the market.

The proposed apps focused on IT solutions and computer repairs, converting teachers notes into word documents, football participation, music composition, task assignments and many other concepts.

A Health Campaign Worth Celebrating – Elephant Atta Supports HEART UK

mra-ea-heart_uk
Medieach is very excited to launch “Caring for Your Heart’” campaign for its client Westmill Foods’ Elephant Atta brand – the number one chapatti flour producer in the UK since 1962. The brand’s 100% whole wheat – Elephant Atta Chakki Gold – has got the stamp of approval from HEART UK – Britain’s leading charity dedicated to supporting people and families who are concerned about rising cholesterol levels and providing them with guidance and education.

The “Caring for Your Heart” campaign aims to address the health concerns of the South Asians with the help of HEART UK. As part of the campaign, Mediareach has worked with HEART UK to receive the product approval and create a lasting support to the Charity.

Meeting Room Make-Over at Mediareach!

We absolutely love our offices (especially the balcony) but with all the changes happening in the agency – fresh recruitments, added services, new clients – we decided it was time to modify our workplace to better represent ‘the new us’. Like… literally!

So we asked the team members to send an element they love, and with combining all inspiration and creativity, we got this exciting collage…

Next time you visit us, feel free to guess which one is from who 😉

Best Practices For Email Marketing

EA-Newsletter-Article

Newsletters are very important tool for communicating with consumers directly, but require good expertise to ensure that your messages stand out, reach the right audience, and are actually read.

Email is a cost-effective tool to send across your brand messages in real-time, and alongside social media, it is a perfect channel to relate to daily events, send quick updates and news, and be part of daily trends. It helps in building consumer loyalty, as regularly sharing good content reminds fans of the value you offer and always keeps your brand top of their mind.

It is also a great measurable way to utilise and share your existing contents and increase awareness about your offers and promotions.

10 TIPS FOR SOCIAL MEDIA MARKETING

Choose the right Social Media platform

Choosing the right social platforms is the most important step in creating an effective Social Media strategy. Carefully research and choose the platforms depending on their subscriber numbers and popularity within your specific target group, industry presence and potential growth in the future.

Facebook continues to be the most popular mainstream network in 2016, however, if you’re targeting youngsters, you might find better results in engaging through Twitter, WhatsApp, YouTube, Instagram, Snapchat, Tumblr and Vine.

Some good sources to find useful data on Social Media demographics and usage in the UK are Ofcom.org.uk, GlobalWebIndex.net, and the latest company statements by individual Social Media networks.

SocialMessengersChartsFinal

The Upcoming Cultural Events This Fall

The-Upcoming-Cultural-Events-This-Fall

From traditional events such as Diwali to the recent Notting Hill Carnival, the UK, in particular London, is a cultural hub and the setting for a number of events that celebrate diversity in a country were nearly a quarter of its population is of an ethnic background.

The summer of 2015 has been one filled with such events, including a number of Melas that we were delighted to take part in, on behalf of Elephant Atta. But have no fear, there are still plenty more to come before the year is up and Mediareach is here to tell you all about them.

Next month the Victoria and Albert Museum (V&A) will host ‘The Fabric of India’ exhibition, as part of the Museum’s India Festival. The exhibition will be the first major one of its kind to explore the world of handmade textiles from India from the 3rd to 21st century. The event will be held from the 3rd October till the 10th January.  

Also in October, the British Library will be holding the ‘West Africa: Word, Symbol, Song’ exhibition. The exhibition will highlight stories from the regions nations and show how West Africans have harnessed the power of words to build societies, political movements and main religious beliefs.