OVERVIEW
Rebtel
BRIEF
Global VOIP provider came to Mediareach to drive significant sales and app download increase through our specialising in targeting diverse communities in the UK who call family and friends abroad.
STRATEGY
Using our proprietary in-house community database, we were able to identify and segment West African communities across the UK down to the specific postcode regions and launch and online and outdoor, press and outreach campaign driving significant brand presence uplift.
“We complemented the strategy with billboards and leaflets for hair and beauty salons that drove significant chatter and sales uplift.”
RESULTS:
200%
uplift of sales within the campaign period
14
pieces of PR coverage
45k+
impressions with the outdoor campaign
