6 Secrets to Successful Video Marketing
We have already started to see an increased use of video in marketing. In fact, businesses without a video marketing strategy in place have most likely fallen behind their competitors. A recent Forbes study concluded that 59% of executives would prefer to watch a video rather than read text and that video consumption will account for 69% of all Internet traffic in the upcoming year.
Video marketing is now a space that is easier than ever to break into and contrary to belief, no longer requires an enormous budget. The latter part of 2016 saw a notable rise in live videos and streaming due to a push from services such as Facebook Live and Snapchat, which in turn helped brands and personalities dominate the field.
In order to develop an effective Video Marketing Strategy, it is important to note that the video content should seek to:
- Communicate a brand story
- Build relationships
Here are 6 tips for your Video Marketing Strategy that will help to achieve the above…
In order to remain relevant within the arena, a brand should optimally produce a video every two weeks.
Your video should tell a story that will engage your audience and create a particular relationship between them and the brand. This may then lead to measurable results such as newsletter subscriptions.
- PEOPLE vs PRODUCTS
Companies should always be aware that their video marketing strategies should revolve around people rather than products.
- VIDEO LENGTH
Length is another contributor to the success of video marketing. It has been revealed that one fifth of viewers click away from a video within 10 seconds thus though it may seem tempting to include as much content as possible, it is important to keep your videos short to increase overall views.
- CALL TO ACTION
Videos should tie back to the overall sales strategy by including a call to action. At the end of the video customers should be directed as to where to go next.
- VIDEO PLACEMENT
Ensuring your video is seen depends greatly on its placement. Restricting access of your video content to your website will inevitably lead to less views and a lower ranking in video search indexes. Placing your video on YouTube however, will enable the brand to track traffic and feedback. It’s no wonder that almost every large company has a YouTube channel these days.
Though it is clear that video occupies a significant share of the marketing pie, companies should also be aware that it is an increasingly competitive sector in which your content will have to be particularly engaging in order to stand out. Luckily this is an area where we can help. At Mediareach we offer both TV and Video Production services with the aim of producing content that embodies the essence of your brand.