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+44 (0) 207 751 3333

mra@mediareach.co.uk

Mediareach Marketing Agency
Suite 11, 2 Station Court
Imperial Wharf
London
SW6 2PY
United Kingdom

Author: mraadmin

The UK market is changing.. Are you?

The UK is changing. We’re living longer, getting more technologically advanced and most importantly, living in a diverse society. Is this important? We think it is. We’re talking about multicultural marketing. Most people translate that to mean ethnic minorities, but that isn’t, and shouldn’t be,...

How to reach ethnic minorities

By Saad Al-Saraf (pictured), founder and CEO of the UK first ethnic and multicultural advertising agency, Media Reach Advertising One of the most important weapons in the marketer’s armoury is information about their customers. It’s an asset that many marketing departments are willing to spend thousands of...

Apple VS Android

Apple has allegedly lost a large portion of its market share since the release of the Samsung Galaxy S8. Could the release of the iPhone X be enough to pull It back? Only one in six iPhone enthusiasts claim they would be willing to spend one...

GDPR – General Data Protection Regulation

GDPR

What is the GDPR?

GDPR – General Data Protection Regulation – is a new EU regulation intending to combine and strengthen data protection within the EU.  The regulation will come into effect 25th of May 2018, giving time to adapt to the changes. GDPR will replace the outdated Data Protection Directive which has many gaps in it as a result of the rapid advancement of technology since 1995, when the directive was made.

Mediareach Advertising Awarded DKMS Awareness Campaign

DKMS, the blood cancer charity, joins hands with Mediareach to deliver its 2017 “Swab to be a Lifesaver” awareness campaign.

Mediareach was awarded the account in February 2017 following a competitive pitch, highlighting the agency’s unique approach to deliver the charity’s key objectives. Jonny McKay, DKMS Campaign Manager said “We were very impressed with Mediareach’s approach to the campaign plan and the business ethics they represent. It’s great to be working with them on our awareness campaign and we’re looking forward to seeing the results.”

DKMS launched in the UK in February 2013 with the mission to provide every blood cancer patient with a potentially lifesaving blood stem cell donor or help with access to treatment – around the globe.

What will search look like in 2017 and beyond?

Search button on virtual screen pressed with finger

In 2017 we shall see online search evolve from cross-device use to assisted bots and voice search due to the advent of digital assistants such as Alexa, Siri, Cortana and Google Assistant.

Voice Search
This year has been predicted to be the year of voice search. In fact, a recent Google study revealed over half of U.S. teens and 41% of U.S. adults use voice search on a daily basis. Due to the growth of AI and digital assistants in voice search, user intent will be gauged more effectively as they evolve from voice recognition to voice understanding. Consequently businesses will need to tailor their optimization efforts to accommodate voice search.

Cross-channel Marketing
This year will also see a greater implementation of cross-channel marketing in search. Though this may sound similar to multi-channel marketing, they are in fact different. While multi-channel refers to a brand establishing a presence on more than one platform, cross-channel allows for the integration of brand visibility across several platforms. This may be implemented through targeted ads for users via email or social media based on their searches. The result will be a consistent brand presence across multiple channels so that users may be able move seamlessly between devices and platforms whilst making a purchase.