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+44 (0) 207 751 3333

mra@mediareach.co.uk

Mediareach Marketing Agency
Suite 11, 2 Station Court
Imperial Wharf
London
SW6 2PY
United Kingdom

Author: mraadmin

Crown Commercial Services

Having been commissioned by the Crown Commercial Services, Mediareach is on the Government’s strategy and planning rooster for the next 5 years. We have been looking after Television, Cinema, Radio, Press, and Digital and Outdoor Media for all government run ethnic advertising and marketing campaigns. ...

What Have We Been Up To?

AAFIYAH What Have We Been Up To

It sure has been quite busy over at Mediareach. You may be thinking, isn’t it always? … Well yes, but this last quarter has been particularly busy. And here’s why: our most recent client HKScan, has kept us on our toes in preparation for the launch of their new range Aafiyah.

HKScan is one of Europe’s largest meat and poultry suppliers, and Aafiyah is its brand new halal poultry range.  Aafiyah offers a range of frozen, readly prepared halal chicken, including BBQ Drumsticks and Hot Wings.

So what has Mediareach done for Aafiyah?

After brainstorming and analysing the market alongside our client, we branded the range as one for young, traditional Muslims with time restraints of a twenty first century lifestyle. With this in mind, we designed and developed a fully responsive website and continue to carry out regular SEO and maintenance of it.  We also set up social media pages for the brand and developed a social media strategy. Our social media team manages these pages and provides regular updates. We also do blogger endorsement and regular blog posts for halal foodies.

Great News!

Great News! - Time to beat the drum

We always knew we were among the best and we have the proof…

One word: The Drum Independent Agencies Census 2015 – Financial Rankings (ok, maybe more than one word). This census highlights the performance of independent agencies and celebrates their success and role in a marketplace dominated by corporate firms.

The rankings are based on three factors: financial performance, client satisfaction and peer recommendations. Agencies are then compared to those similar in size and of agencies with staff of 1-25; we came joint first alongside the very worthy component, The Agency.

The Story of the BBC (that’s short for British Born Chinese)

British Born Chinese Timeline

The chinese community continues to rapidly grow in the UK, here’s a little timeline about how it all began…

It all kicked off way back in the 17th Century when the UK carried out naval trade with China and Chinese sailors first established residence in London.

And then in the 19th Century the Chinese communities began to expand in other port cities such as Liverpool and Cardiff.

The 1950’s saw the opening of a number of family-run Chinese restaurants and takeaways and with the invention of washing machines, many of the first Chinese settlers set up laundries.

Ramadan Is Key season to reach Muslim Consumers

Ramada-article-blog

Understanding your audiences and consumers is vital for the success of any brand. With the holy month of Ramadan on our doors this provides brands and marketers with an opportunity to target and reach affluent, young and aspirational consumers with big budgets to spend.

Muslims represent the largest consumer group, after the mainstream, both in the UK and Europe and are increasingly considered to be loyal consumer group not just for Halal food, but also for fashion and cosmetics luxury goods market.

Fasting is one of the Five Pillars of Islam, regarded to be obligatory by believers and are the basis of Muslim life. During Ramadan, Muslims abstain from food and drink during the day and are allowed to have food and drinks only during the night. In this holiest season of the Islamic year, Muslims go through self-examination and higher religious commitment. During Ramadan, Muslims are very active in donating to charities and organising charity events, giving food to the poor, and other humanitarian activities.