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Blog

How to Attract the Multicultural Millennial

Multicultural marketing acknowledges the differences between cultural backgrounds, and provides brands with the opportunity to offer more personalised messaging to engage an increasingly diverse population. ...

HOW DIVERSITY AND INCLUSION CAN MAKE OR BREAK IT

Brands and agencies need to move forward towards true equity; not only in external marketing messages, but also in internal organisational structure and work culture. After all, the most effective way to promote diversity and inclusion is to be its personification....

Deep Dive: Multicultural Representation in the UK’s FTSE 100

Multicultural representation at the board level is not a matter of optics; it’s what allows UK companies to remain competitive around the world. As Sir John Parker, Chairman of the Parker Review Committee explains, it increases “alignment of the Board with its customer base at...

The Importance of Workplace Diversity in Multicultural Marketing

Particularly in the Western world, demographic trends have shifted mainly as a product of migration. Therefore multiculturalism has become an increasingly important player of marketing, as companies continue to realise the benefits of targeting minority groups who often possess significant buying power....