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Ofcom? more like ‘Oncom’…

We have been saying how times are changing and so are we and guess what? Ofcom’s most recent report on the communications market in the UK proves this (not that we needed any convincing).

As the digital revolution continues to unfold, consumer habits continue to change. The report announced that the UK is now a ‘smartphone society’. It showed that 33% of Internet users consider their smartphone to be the most important device for going online, compared to the 30% who stick to their laptop. Compared to 39% in 2012, today, 66% of UK adults have a smartphone in their pockets.

But this change is not merely amongst the younger generation; the report showed that since 2012, amongst 55-64 year olds, smartphone users have gone up from 19% to 50%. It’s not just web surfing that has changed, but also the weekly use of emails. Today a total of 52% of adults have access to email, a staggering increase when compared to the 5% in the 2005 Ofcom report.

Crown Commercial Services

Having been commissioned by the Crown Commercial Services, Mediareach is on the Government’s strategy and planning rooster for the next 5 years. We have been looking after Television, Cinema, Radio, Press, and Digital and Outdoor Media for all government run ethnic advertising and marketing campaigns. ...

What Have We Been Up To?

It sure has been quite busy over at Mediareach. You may be thinking, isn’t it always? … Well yes, but this last quarter has been particularly busy. And here’s why: our most recent client HKScan, has kept us on our toes in preparation for the launch of their new range Aafiyah.

HKScan is one of Europe’s largest meat and poultry suppliers, and Aafiyah is its brand new halal poultry range.  Aafiyah offers a range of frozen, readly prepared halal chicken, including BBQ Drumsticks and Hot Wings.

So what has Mediareach done for Aafiyah?

After brainstorming and analysing the market alongside our client, we branded the range as one for young, traditional Muslims with time restraints of a twenty first century lifestyle. With this in mind, we designed and developed a fully responsive website and continue to carry out regular SEO and maintenance of it.  We also set up social media pages for the brand and developed a social media strategy. Our social media team manages these pages and provides regular updates. We also do blogger endorsement and regular blog posts for halal foodies.

Great News!

We always knew we were among the best and we have the proof…

One word: The Drum Independent Agencies Census 2015 – Financial Rankings (ok, maybe more than one word). This census highlights the performance of independent agencies and celebrates their success and role in a marketplace dominated by corporate firms.

The rankings are based on three factors: financial performance, client satisfaction and peer recommendations. Agencies are then compared to those similar in size and of agencies with staff of 1-25; we came joint first alongside the very worthy component, The Agency.