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Blog

Is the Ad agency model dead?

Does the freezing of government spending and the onslaught on advertising agencies leads you to believe that the ad agency model is doomed to failure? In the 80’s ad land was about personalities, glitz, glamour, big budgets and high spend. Agencies were concerned about size and...

14th January 2011
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Media Reach’s Hepatitis C awareness campaign for the Department of the Health has been selected as one of the successful entrants for the IPA’s Marketing Effectiveness Awards 2010

Media Reach’s Hepatitis C awareness campaign for the Department of the Health has been selected as one of the successful entrants for the IPA’s Marketing Effectiveness Awards 2010. The campaign, which was aimed at the South Asian community, included a creative and integrated mix of...

20th August 2010
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Why multiculturalism becoming the new mainstream?

More people now live in urban cities and the composition of these towns and cities are becoming increasingly multicultural, resulting in more sophisticated, well-networked and demanding consumers who value service, experiences and attention. If brands can’t communicate effectively to this changing demographic, they will find...

7th April 2010
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IPA highlights multi-cultural marketing opportunities

A new report has been released by the IPA to provide the advertising industry with an update on the rapidly expanding multi-cultural landscape of the UK; both as a potential employer and a market place. ‘Marketing opportunities for advertisers and agencies in multi-cultural Britain’ highlights that...

25th March 2010
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