Mediareach Advertising Experiential Activities
Sample videos showreels of our work for NHS (Hep C) campaign, Madam Tussauds & the RAF. Enjoy watching. ...
Blog
Mediareach Advertising launches Hrithik Roshan at Madam Tussauds
Mediareach Advertising launched and promoted the big launch of Hrithik Roshan statue at the wax museum in London. The event was attended by thousands of Hrithik’s fans and a huge contingent of the Asian and international media. Hrithik’s wife on the other hand preferred the wax...
Will Formula 1’s decision to stage the Bahrain Grand Prix come back to haunt them?
The decision by Bernie Eccleston to hold Formula 1 in Bahrain will do untold damage to the F1 brand reputation and standing to be held in a country where human rights campaigners and people who have demonstrated peacefully are languishing in prisons or in hospitals. It...
Glossy magazine targets Arabs in London
A new magazine has been launched in London to target the Arab community in London. Hella (Arabic for Hello) is a bi-monthly glossy upmarket magazine targeting the affluent high net worth Arab residents and the business people in London. The publisher Saad Al-Saraf said that this an...
Kohinoor Foods awards Mediareach Advertising its full-service marketing brief
Following a competitive pitch, global rice brand Kohinoor Foods has awarded Mediareach Advertising its UK and Europe marketing brief. The Kohinoor brief required the winning agency to provide a full 360 degree, integrated marketing service to include strategy, creative, media, PR and experiential. Kohinoor Foods UK...
Elephant Atta’s Healthier Lifestyle Movement
Elephant Atta has launched a new campaign aimed at inspiring women to lead the way in changing unhealthy food and lifestyle habits amongst the UK’s South Asian population. The new integrated campaign plans to utilise their influence, alongside the brands own health credentials, to create...
Clearcast publishes figures on BAME representation in commercials
Clearcast data released reveals the portrayal of people from Black, Asian or Minority Ethnic Groups within television commercials. As of December 2009, agencies have had the option of stating whether the actors within their advertisements are from Black, Asian or Minority Ethnic groups, through the addition...
Immigration – A menace or a blessing for UK Business?
Politicians in the UK and the media use the issue of immigration as a political football that can be kicked in whichever direction they wish, in order to appease middle-England’s concerns and capture some high-impact headlines. But are we putting ourselves at risk of scoring...
Mediareach Advertising backs Arab Orphan Charity
Multicultural marketing specialist Mediareach Advertising is rallying the support of its clients and big businesses to support the World Wide Welfare charity, which is holding a charity fundraiser on the 12th of March 2011. The charity, which provides humanitarian, sustainability, health and educational assistance to orphans...
Saad Saraf appointed as IPA Ethnic Diversity Group Chairman
The IPA has today (20th January) appointed Saad Saraf, Founder and CEO of Media Reach, as Chairman of the IPA’s Ethnic Diversity Group. He succeeds Trevor Robinson, OBE. Saad has spent his career investigating the multicultural landscape of the UK and his agency Media Reach has...
