More than 25,000 Asians packed Trafalgar Square last week to celebrate the annual Diwali event at the Square. The event had music, dance and live performances by Asian bands....
Indian superstar Sharukh Khan launched India's first 3D movie Ra One at the O2 centre yesterday. The film was launched on 12 screens in London.
The film will be released across UK cinemas from next week....
Mediareach Advertising has launched Kohinoor grand TV advert on Asian television channels and cinema in a bid to establish Kohinoor prominence as a leading rice brand in The UK.
Kohinoor is stocked at all major supermarket chains and the independent retail sector....
Mediareach Advertising is the first agency to use the new product placement rules to bolster brand reach and marketing on ethnic TV in the UK. Mediareach secured a deal for their retained client Indo European Foods to place packs of Kohinoor Basmati Rice on B4U...
Marketers are constantly looking for new ways to target customers and attract new consumer base and more so in a competitive economy.
Brands have been using events, shopping, holidays to position themselves in front of their target consumers and be part of the conversation.
The autumn season...
Mediareach Advertising launched and promoted the big launch of Hrithik Roshan statue at the wax museum in London.
The event was attended by thousands of Hrithik’s fans and a huge contingent of the Asian and international media. Hrithik’s wife on the other hand preferred the wax...
The decision by Bernie Eccleston to hold Formula 1 in Bahrain will do untold damage to the F1 brand reputation and standing to be held in a country where human rights campaigners and people who have demonstrated peacefully are languishing in prisons or in hospitals.
It...
A new magazine has been launched in London to target the Arab community in London.
Hella (Arabic for Hello) is a bi-monthly glossy upmarket magazine targeting the affluent high net worth Arab residents and the business people in London.
The publisher Saad Al-Saraf said that this an...
