Pinterest introduced an app last month that allows users to identify objects in the real world. The new feature, titled Lens, allows the Pinterest smartphone app to identify objects and thereafter, show you images and information about similar objects uploaded by other Pinterest users. The app functions almost as a kind of ‘Shazam’ for objects. Whether you point it at food, furniture or even the night sky, the Pinterest tool will use its machine vision to display objects that it believes are related.
In a demonstration for the feature, Pinterest co-founder Evan Sharp used Lens to detect a pomegranate. Pinterest returned results for pomegranate bread, pomegranate sandwiches, and tips for peeling pomegranates. Sharp also described an instance in which Lens was pointed towards the night sky. Pinterest in turn, brought up a selection of nigh-time landscape photos.