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The Growing Role of the Hijab in the Fashion Industry

The past few years has seen the hijab cement its status in the global fashion industry. From Nike’s Pro Hijab for female Muslim athletes to Tommy Hilfiger’s recently released version of the Islamic garment, more fashion designers and brands are starting to capitlise on what...

How to Attract the Multicultural Millennial

There are nearly 17 million millennials in the UK. In 2017, millennials became the largest generation in the workforce. That same year, more than 26% of them came from an ethnic background other than White British, higher than the same figure for the entire UK...


Brands and agencies need to move forward towards true equity; not only in external marketing messages, but also in internal organisational structure and work culture. After all, the most effective way to promote diversity and inclusion is to be its personification....

Deep Dive: Multicultural Representation in the UK’s FTSE 100

Multicultural representation at the board level is not a matter of optics; it’s what allows UK companies to remain competitive around the world. As Sir John Parker, Chairman of the Parker Review Committee explains, it increases “alignment of the Board with its customer base at...

The Importance of Workplace Diversity in Multicultural Marketing

Particularly in the Western world, demographic trends have shifted mainly as a product of migration. Therefore multiculturalism has become an increasingly important player of marketing, as companies continue to realise the benefits of targeting minority groups who often possess significant buying power....