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The Story of the BBC (that’s short for British Born Chinese)

British Born Chinese Timeline

The chinese community continues to rapidly grow in the UK, here’s a little timeline about how it all began…

It all kicked off way back in the 17th Century when the UK carried out naval trade with China and Chinese sailors first established residence in London.

And then in the 19th Century the Chinese communities began to expand in other port cities such as Liverpool and Cardiff.

The 1950’s saw the opening of a number of family-run Chinese restaurants and takeaways and with the invention of washing machines, many of the first Chinese settlers set up laundries.

Ramadan Is Key season to reach Muslim Consumers

Ramada-article-blog

Understanding your audiences and consumers is vital for the success of any brand. With the holy month of Ramadan on our doors this provides brands and marketers with an opportunity to target and reach affluent, young and aspirational consumers with big budgets to spend.

Muslims represent the largest consumer group, after the mainstream, both in the UK and Europe and are increasingly considered to be loyal consumer group not just for Halal food, but also for fashion and cosmetics luxury goods market.

Fasting is one of the Five Pillars of Islam, regarded to be obligatory by believers and are the basis of Muslim life. During Ramadan, Muslims abstain from food and drink during the day and are allowed to have food and drinks only during the night. In this holiest season of the Islamic year, Muslims go through self-examination and higher religious commitment. During Ramadan, Muslims are very active in donating to charities and organising charity events, giving food to the poor, and other humanitarian activities.

Join Us At Advertising Week Europe

Hey there MRA fan, here’s a little fact for you: 55% of the UK’s population increase over the last 10 years has been due to migration. Crazy we know. And I know I’ve said this before, but seriously, thank goodness for us. Now, we know that...

Another New Year, Another Chinese New Year

Did you know that London’s Chinese New Year is the largest celebration outside Asia? It’s news to us too. Thank goodness we’re here to carry out all that multicultural marketing (*sighs with relief*). So this year, the year of the Goat, the celebrations fall on 19th...

IPA The New Britain Report – Advertisers Target The New Britain

Mediarach CEO  Saad Sraaf  is discussing the progress in Multicultural Marketing industry in his blog. IPA The New Britain Report - Why Should Advertisers Target The New Britain? Britain has always been a fascinating country with its vibrant cultural diversity. Today Britain is more multicultural than ever before, and...

Importance of Easter Holidays for Retailers

Easter is the second most important day on Christian calendar, and marks the resurrection of Jesus Christ three days following his execution. It also celebrates the end of Lent - forty-days of fasting and spiritual restraint prior to Easter. England celebrates the holiday with events taking...

Happy Mother’s Day 2014

Celebrating Mothers Day in the UK Mother's Day is an annual day for celebrating motherhood, as well as the importance of mothers in families and society as a whole. Having started from the United States, Mothers Day is currently being celebrated by various nations. Although the core...

Happy Persian New Year! Happy Nowruz!

!نوروزتان پیروز   Nowruz, the Persian New Year, marks the first day of spring and the beginning of the year in the Persian calendar. And no, this year is not the year of 2014 as you might think, but 1393, as Iranians follow Solar Hijri calendar. The...