We absolutely love our offices (especially the balcony) but with all the changes happening in the agency – fresh recruitments, added services, new clients – we decided it was time to modify our workplace to better represent ‘the new us’. Like… literally!
So we asked the team members to send an element they love, and with combining all inspiration and creativity, we got this exciting collage…
Next time you visit us, feel free to guess which one is from who 😉
Travellers now are informed, empowered and connected which has some impact on the industry. Nowadays it is all about understanding customers and interpreting their needs correctly in order to deliver personalized and excellent experience. Understanding the changing media landscape is key. Insights coupled with creative...
Newsletters are very important tool for communicating with consumers directly, but require good expertise to ensure that your messages stand out, reach the right audience, and are actually read.
Email is a cost-effective tool to send across your brand messages in real-time, and alongside social media, it is a perfect channel to relate to daily events, send quick updates and news, and be part of daily trends. It helps in building consumer loyalty, as regularly sharing good content reminds fans of the value you offer and always keeps your brand top of their mind.
It is also a great measurable way to utilise and share your existing contents and increase awareness about your offers and promotions.
Millennial Muslims represent an exciting group of digitally savvy and active consumers who are a lucrative target market.
Chinese New Year is celebrated by about 17% of the world’s population, making it one of the widely celebrated events on the globe. This year, the Year of the Monkey began on February 8th. Unsurprisingly, the celebrations in the UK are one of the biggest, as it is a home to over 400,000 Chinese, and among the top 10 most popular destinations for Chinese tourists.
If you are trying to target the Chinese communities or planning to do business in China this February, make sure to get familiar with the customs of Lunar New Year. Those not aware of the customs might find it difficult to schedule meetings, finalise deals or communicate effectively with the consumers or partners.
Transactions: Most of the business will be closed on the New Year day. However, if you have an important ongoing project, bare in mind that it is considered a bad luck to send or receive money on that specific day. Watch out not to prick the dragon…
Numbers: In Chinese, the number four is pronounced similar to the word for ‘death’, and anything with the number is considered misfortunate. Avoid giving gifts or giveaways in sets or multiples of four, and consider using the number eight instead, which is the luckiest number in China.
Typhoo, the 112-year old tea brand, has premiered its first ever digital ad campaign in a move which will give it presence on a host of popular websites before separate YouTube and VoD campaigns are rolled out. This will be reinforced by a traditional television campaign...
From traditional events such as Diwali to the recent Notting Hill Carnival, the UK, in particular London, is a cultural hub and the setting for a number of events that celebrate diversity in a country were nearly a quarter of its population is of an ethnic background.
The summer of 2015 has been one filled with such events, including a number of Melas that we were delighted to take part in, on behalf of Elephant Atta. But have no fear, there are still plenty more to come before the year is up and Mediareach is here to tell you all about them.
Next month the Victoria and Albert Museum (V&A) will host ‘The Fabric of India’ exhibition, as part of the Museum’s India Festival. The exhibition will be the first major one of its kind to explore the world of handmade textiles from India from the 3rd to 21st century. The event will be held from the 3rd October till the 10th January.
Also in October, the British Library will be holding the ‘West Africa: Word, Symbol, Song’ exhibition. The exhibition will highlight stories from the regions nations and show how West Africans have harnessed the power of words to build societies, political movements and main religious beliefs.
We have been saying how times are changing and so are we and guess what? Ofcom’s most recent report on the communications market in the UK proves this (not that we needed any convincing).
As the digital revolution continues to unfold, consumer habits continue to change. The report announced that the UK is now a ‘smartphone society’. It showed that 33% of Internet users consider their smartphone to be the most important device for going online, compared to the 30% who stick to their laptop. Compared to 39% in 2012, today, 66% of UK adults have a smartphone in their pockets.
But this change is not merely amongst the younger generation; the report showed that since 2012, amongst 55-64 year olds, smartphone users have gone up from 19% to 50%. It’s not just web surfing that has changed, but also the weekly use of emails. Today a total of 52% of adults have access to email, a staggering increase when compared to the 5% in the 2005 Ofcom report.
Having been commissioned by the Crown Commercial Services, Mediareach is on the Government’s strategy and planning rooster for the next 5 years. We have been looking after Television, Cinema, Radio, Press, and Digital and Outdoor Media for all government run ethnic advertising and marketing campaigns. ...
