The cracks are widening. One by one, major corporations are quietly dismantling their diversity, equity and inclusion (DE&I) commitments, as political pressure mounts and the rhetoric around “wokeness” intensifies. What began as a tidal wave of corporate virtue-signalling after the murder of George Floyd in...
At Mediareach, we're thrilled to share the latest insights on international migration trends in the UK! Did you know that the UK has a rich history of welcoming people from all corners of the world From to unique talents, international migration enriches our society In recent years, the...
In the dynamic world of marketing, staying ahead of the competition often demands innovative strategies. As the economic landscape continually evolves, UK and European brands are discovering a thriving market segment that holds the potential to boost sales and capture a larger market share –...
Recessions are a difficult time for any business, and companies are often forced to re-evaluate their strategies to survive. However, one demographic that companies should consider targeting during a recession is affluent consumers. First, affluent consumers are more likely to have the financial resources to weather...
Every global business has to achieve a difficult balance: achieving an economy of scale through uniformity across markets and simultaneously serving regional and national markets. Diverse multicultural marketing, sometimes called ethnic marketing, targets audiences of different ethnicities. These audiences usually fall outside of the nation’s majority...
It is generally recognized that diversity in the workplace, including in leadership positions such as board rooms, is important for several reasons. A diverse workforce can bring a range of perspectives, experiences, and skills that can lead to more innovative and effective decision-making. However, research...
Covid-19 is one of the humanity biggest challenges both at a personal level and devastating for many businesses and its effects will reverberate for years to come. Mediareach were honoured to be involved in raising public awareness amongst the diverse audiences in the UK of the...
Although the term ‘blockchain’ was coined in 2008, a lot of us may not have heard the term until more recently. The rise of Bitcoin and other cryptocurrencies may have put the term on our radar, but the underlying distributed ledger technology (DLT) has much...
The UK alone has over 100,000 businesses and organisations registered as social enterprises. Being a part of such a large network has obvious inherent benefits; social enterprises have a tendency to work together in support of their social and ethical commitments. ...
We’d be willing to bet that it’s a lot more than ten years ago – and if that’s the case, you’re far from being alone. In fact, subscription services grew by over 300 per cent between 2012 and 2018. Unsurprisingly, this trend has accelerated since...
It may sound like a recent cliche, but in fact people have used the phrase ‘the new normal’ after almost every significant change in modern history. From the end of World War I to the dot-com bubble to the changes brought about by the 2008...
Once upon a time, social media was a place to connect with friends, post a few photos and...
It’s no secret that video marketing is booming right now. As of this year, 86% of businesses use video marketing, with 96% of them considering it a key part of their business strategy. If you haven’t yet considered using video to promote your business, you’re falling...
‘Decentralisation’ has become something of a buzzword over the past year-and-a-half. Companies have had to pivot much faster than they would have liked in order to react to the disruptions caused by the COVID-19 pandemic. Many companies were already exploring decentralisation and digital transformation, but...
The days of generic marketing are over. Now that marketers have increasingly powerful user data analytic tools at their disposal, crafting the right message for the right person at the right moment is easier than ever....
As physical contact was severely limited through 2020-21, social media soon became the primary method for many people to spend time with their friends and family. The ‘new normal’ quickly became a life lived through screens and the use of social media shot up compared...
While we hope to be moving towards a more stable marketing environment as we move through 2021, it cannot be denied that brands were forced to deal with an unprecedented number of roadblocks during the Covid-19 uncertainty of the past year and a half. ...
Have you asked Siri what the name of the new vegan restaurant is? Or Alexa where you can find the nearest grocery store? These names have become well known over the last few years, proving that voice search assistants and intelligent speakers have definitely come...
Thanks to Covid-19, businesses and individuals suffered alike as they struggled to adapt to a new way of living, one that seemed to have little to do with physical space and a lot to do with the digital world. Companies that had previously focused on...
As the ‘work from home revolution’ took the world by storm during the Covid-19 pandemic, one fact became startlingly clear; jobs that had previously been considered impossible to do at home could in fact be performed from home, with no loss in productivity and an...
Diversity and inclusion are increasingly at the top of the agenda across a range of industries. Now, more than ever, people are using this crucial time to take to social media to educate employers about the importance of representation in the workplace, and connect with...
Generation Z is grabbing the attention of marketers as they continue to emerge as an exciting new consumer, boasting a spending power of $143 billion. But how a brand performs when it comes to sustainability can be make-or-break for Gen Z customers. But what are some...
Since the beginning of the pandemic, brands have been overwhelmed with a huge increase in applications. Job site Adzuna revealed that job vacancies were down by 59% over the summer, whilst UK unemployment was at its highest point for three years. This has resulted in...
We’re not in the same boat. Back in March, when lockdowns were being imposed across the globe, politicians and public figures preached the phrase ‘we’re in the same boat’ as an attempt to boost morale. However, many people in the UK, especially those belonging to...
There has been increasing controversy over the trend of ‘blackfishing’ in influencer advertising and with celebrities. But what does this term mean, and how might brands be at risk of offending black consumers? ‘Blackfishing’ is a term that refers to celebrities or influencers who...
Even as recently as 2019, working from home seemed like just a benefit that a lucky few could enjoy. Come 2020, it has become the norm for millions, and the days of lengthy commutes and small talk in the office hallways are over. Whilst the...
E-commerce in Africa is growing rapidly, and could offer exciting opportunities for UK brands. Although the continent still faces setbacks in the digital world, more companies are paying attention and are looking to tap into a new group of consumers. ...
In 2020, global events have led us to spend more time indoors than ever before. Figures show that around 30% of employees in the UK are currently working remotely, compared to only 4% in 2019. With people now spending such a larger part of their...
The Covid-19 pandemic has had a detrimental impact on the mental health of people living in the UK. In a survey conducted by the charity Mind, it was found that two-thirds of people said that their mental health had worsened during the initial nationwide lockdown....
As the UK population and general workforce becomes more diverse, how is this reflected in FTSE 100 companies? Do board level positions have a higher number of BAME employees in 2020 than in the past and, if not, why isn’t there more diversity at the...
