Last week Facebook released some user information that revealed its Snapchat-similar features are outperforming the image-messaging app.
Chief executive Mark Zuckerberg announced to analysts that Instagram Stories has over 200 million daily active users. Comparatively, Snap had 161 million daily active users at the end of last year. Snap is expected to report earnings later this month, but analysts predict that it won’t catch up to Facebook’s user base.
Though some research indicates that younger users still opt to use Snapchat as their preferred multimedia application, Facebook has dismissed these findings.
Moreover, Zuckerberg is keen on making Snap’s hallmark augmented reality features central to Facebook’s future. Zuckerberg believes that augmented reality – led by Facebook rather than Snap’s Lenses – will replace TV and other media platforms.