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Glossy magazine targets Arabs in London

A new magazine has been launched in London to target the Arab community in London. Hella (Arabic for Hello) is a bi-monthly glossy upmarket magazine targeting the affluent high net worth Arab residents and the business people in London. The publisher Saad Al-Saraf said that this an...

Elephant Atta’s Healthier Lifestyle Movement

Elephant Atta has launched a new campaign aimed at inspiring women to lead the way in changing unhealthy food and lifestyle habits amongst the UK’s South Asian population. The new integrated campaign plans to utilise their influence, alongside the brands own health credentials, to create...