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Blog

The Trends of Influencer Marketing in 2020

In today’s fast-paced digital world, consumers are more savvy, demanding, and discerning than ever. To make a purchase decision, people like to search for information from those they trust or see as experts. That’s what makes influencer marketing so valuable....

TikTok: The Rise of a New Social Media Marketing Network

With over 800 million monthly active users around the globe, and an average daily view time of 52 minutes, TikTok is officially the trendiest new platform on the social media scene. The video-sharing social app allows users to record short clips of 15 seconds maximum, and...

Broadening Brand Reach: The Importance of Multiculturalism in Marketing

Multiculturalism has become the foundation of the modern United Kingdom. Businesses and marketing models are constantly adapting to this changing market, with the increased diversity of cultures creating an increased required diversity of marketing consumption. An Identity In a world saturated with marketing and advertising, it can...

Ramadan campaign for Barnardo’s

We are launching a Ramadan campaign for Barnardo’s on Muslim TV channels aimed at the Muslim community in the UK during the fasting month of Ramadan. The heavy weight campaign was placed on religious and entertainment TV channels and aimed to make Muslims aware of the...

Design Centre London Media Workshop

  Mediareach were invited to host a Media Workshop at Design Centre London on 12 February 2020. Our speakers, Saif Al-Saraf (Head of Digital) and Paul Kotze (Creative Director), spoke to over 80 members of the Design Centre about the Digital Transformation of the Luxury Market...

socialspying

Do websites know you better than you know yourself?

It's 2018 and we’ve just found out that Facebook is selling our data to benefit advertisers, there’s a massive uproar followed by media frenzy about our lack of privacy and safety on the internet. Now, 2019, one year on, what have we done about it? We...

Times are changing… and so are we

Times are changing… and so are we

As the digital revolution continues to unfold, so does the MRA digital department. Today with the touch of a fingertip, the whole world is brought together. Over at Mediareach, we recognise the need for brands to communicate directly with their target audience and have evolved our...

Affluent Millennial Men – The Grooming Paradox

It's no secret that millennial bear little resemblance to older generations. Their beliefs, behaviours and attitudes are challenging expectations and stereotypes. Grooming has long been the domain of women. Millennial men are making inroads into this formerly forbidden territory...

10 Steps you need to take before choosing an effective ethnic & multicultural advertising and communications agency.

10 Steps you need to take before choosing an effective ethnic & multicultural advertising and communications agency.

1. Professional Competence The agency must demonstrate high levels of professional competence in the eyes of their peers, clients and suppliers. 2. Professional Development The agency is committed to the development of outstanding staff talent through qualifications, craft skills training and Continuous Professional Development (CPD). 3. Market Leaders The agency...

MRA, Turning diversity into opportunity

Multiculturalism is booming. The emerging markets have strong spending power and they are not afraid to use it, thus creating lucrative avenues for businesses to capitalise on. Without an effective marketing strategy that has a true appreciation of the cultures, the value systems, the communications...

We Can Reach Your Audience Wherever They Are

Successful tourism advertising requires seamless integration between online and off-line efforts to reinforce the power of a single message. Mediareach Advertising is a fully Integrated Marketing and Advertising Agency who has a wide offering to the travel and tourism sector. Whether you need traditional marketing...

Communicating with the UK’s Multicultural communities

During this economic downturn, you would think that everyone would be clambering about looking for new opportunities, with clients demanding for more effective, intelligent and cost efficient solutions that deliver results like never before. And yet, the industry continues to respond towards this growing niche...

10 Facts On Lucrative Ethnic Market

10 Simple Fact on lucrative and profitable Ethnic Market. It's estimated that nearly 30% of companies make no attempt to target their good and services at ethnic minority consumers, but fifth of those who do reckon their marking strategies successful. Growing ethnic diversity is not...

Diversity Works for London?

Diversity is the differences we all have and what makes us all unique in one way or another. We differ in terms of ethnicity, gender, culture, national or regional origins, socio economic status, religion and political views, marital status, disability and sexual orientation. Respecting individual differences leads...

Marketing Guide on How to Engage with Muslim Consumers

  Reaching Muslim consumers and making inroads to this audience takes a deep insights and understanding of their values. Muslim communities are significant proportion of ethnic population and are one of the most influential, loyal consumer groups. This makes them a desirable target market for mainstream...

Free productive tools

6 Free Productivity Tools

At Mediareach we love using tools to improve our productivity and we are always on a hunt for new ones. Here are our top six FREE tools; we hope they will help you to improve your working environment. Wunderlist This is a free cloud based software, which...

Are brands losing share in the multicultural market place?

Walk into any of he 95,000 supermarkets, convenience stores and cash and carry’s, which are controlled largely by the multicultural communities, and one thing you are sure to find out. These stores, which can shifts up to 33% share for a number of major retailing brands....

Snap-splat?

Snapchat
Snapchat was the original messenger app to ultimately utilise smartphone cameras for messaging purposes. However, Snapchat is now facing the threat that all ‘Early Adopters’ face; fending off the pressure from competition. Their hard to retain Millennial audience is beginning to grow impatient with the app’s redesigned interface and are quickly switching over to Snap’s leading competitor, Instagram.

Tesla Cars to autonomously drive 2700 Miles

Tesla Cars
Within three to six months, Business Magnate Elon Musk expects his brand ‘Tesla’ to become completely self-driven and even be able to complete a journey going coast to coast across the US. Musk even goes as far to claim that Tesla could have easily already done this but it would require ‘too much specialised code’ which would be ‘gaming’. Essentially meaning, the car would only be able to complete a single route coast to coast, with no other automotive functions.

The Society of Automotive Engineers (SAE International) claims there are 5 steps to creating a completely driverless vehicle, with the 5th stage being completely automatic driving.

Social-Media-2018-Cover

10 TIPS FOR SOCIAL MEDIA MARKETING

Choose the right Social Media platform Choosing the right social platforms is the most important step in creating an effective Social Media strategy. Carefully research and choose the platforms depending on their subscriber numbers and popularity within your specific target group, industry presence and potential growth...

Brewing Creativi-tea

brewing tea

Ever struggle to think of a creative idea? Go brew yourself a cuppa and think again; a new study indicates that the secret to a creative mind can be found in tea.
Tea drinking volunteers in the study immediately performed better than water drinking candidates in creative and cognitive exams. Initially, researchers believed the results to be down to the high dosage of caffeine and thiamine found in tea. However, these effects do not take place instantly and yet performance was rapidly boosted. The effect, in fact, is likely to be psychological.