Mediareach Advertising CEO’s Saad Saraf addressed the Money Transfer and financial services summit in London Hilton hotel on the challenges and opportunities social media is presenting. Saad urged brands and the financial sector to keep abreast of the rapid changes and innovation the digital industry is...
Mediareach Advertising utilises a unique insight planning tools, which it uses to plan effective media campaign for its clients. The tool is based on more than 560 diaries used by Asian households of diverse background is the largest in the UK which tracks the most popular...
Mediareach Advertising utilises a unique insight planning tools, which we use to plan effective media campaign for our clients. The tool is based on more than 550 diaries used by Asian households is the largest in the UK which tracks the most popular Asian television, radio,...
Productivity In Ramadan from MediareachUK...
MSD UK the minority supplier body has awarded Mediareach Advertising a premium certified approved supplier status. This award will give the agency access to exclusive seminars and networking events with international brands...
Recent figures from television advertising campaigns placed on ethnic TV channels ran by Mediareach Advertising showed their campaigns for their clients has earned £5.4 for every £1 spent on marketing activities. Mediareach Advertising CEO Saad Saraf said these figure proves once more that creating relevant messages...
More than 25,000 Asians packed Trafalgar Square last week to celebrate the annual Diwali event at the Square. The event had music, dance and live performances by Asian bands....
Indian superstar Sharukh Khan launched India's first 3D movie Ra One at the O2 centre yesterday. The film was launched on 12 screens in London. The film will be released across UK cinemas from next week....
Mediareach Advertising has launched Kohinoor grand TV advert on Asian television channels and cinema in a bid to establish Kohinoor prominence as a leading rice brand in The UK. Kohinoor is stocked at all major supermarket chains and the independent retail sector....
Once again Channel 4 take the lead on Bollywood with a season of Bollywood movies that will be aired on the channel from beginning of October till end of November to coincide with the Diwali festival. The main problem with this season is that the channel...
Mediareach Advertising is the first agency to use the new product placement rules to bolster brand reach and marketing on ethnic TV in the UK. Mediareach secured a deal for their retained client Indo European Foods to place packs of Kohinoor Basmati Rice on B4U...
We wish all our clients and Muslim friends Eid Mubarak. May God accepts all your deeds, prayers and fulfills your aspirations....
Marketers are constantly looking for new ways to target customers and attract new consumer base and more so in a competitive economy. Brands have been using events, shopping, holidays to position themselves in front of their target consumers and be part of the conversation. The autumn season...
Sample videos showreels of our work for NHS (Hep C) campaign, Madam Tussauds & the RAF. Enjoy watching. ...
Mediareach Advertising launched and promoted the big launch of Hrithik Roshan statue at the wax museum in London. The event was attended by thousands of Hrithik’s fans and a huge contingent of the Asian and international media. Hrithik’s wife on the other hand preferred the wax...
The decision by Bernie Eccleston to hold Formula 1 in Bahrain will do untold damage to the F1 brand reputation and standing to be held in a country where human rights campaigners and people who have demonstrated peacefully are languishing in prisons or in hospitals. It...
A new magazine has been launched in London to target the Arab community in London. Hella (Arabic for Hello) is a bi-monthly glossy upmarket magazine targeting the affluent high net worth Arab residents and the business people in London. The publisher Saad Al-Saraf said that this an...
Following a competitive pitch, global rice brand Kohinoor Foods has awarded Mediareach Advertising its UK and Europe marketing brief. The Kohinoor brief required the winning agency to provide a full 360 degree, integrated marketing service to include strategy, creative, media, PR and experiential. Kohinoor Foods UK...
Elephant Atta has launched a new campaign aimed at inspiring women to lead the way in changing unhealthy food and lifestyle habits amongst the UK’s South Asian population. The new integrated campaign plans to utilise their influence, alongside the brands own health credentials, to create...
Clearcast data released reveals the portrayal of people from Black, Asian or Minority Ethnic Groups within television commercials. As of December 2009, agencies have had the option of stating whether the actors within their advertisements are from Black, Asian or Minority Ethnic groups, through the addition...
Politicians in the UK and the media use the issue of immigration as a political football that can be kicked in whichever direction they wish, in order to appease middle-England’s concerns and capture some high-impact headlines. But are we putting ourselves at risk of scoring...
Multicultural marketing specialist Mediareach Advertising is rallying the support of its clients and big businesses to support the World Wide Welfare charity, which is holding a charity fundraiser on the 12th of March 2011. The charity, which provides humanitarian, sustainability, health and educational assistance to orphans...
The IPA has today (20th January) appointed Saad Saraf, Founder and CEO of Media Reach, as Chairman of the IPA’s Ethnic Diversity Group. He succeeds Trevor Robinson, OBE. Saad has spent his career investigating the multicultural landscape of the UK and his agency Media Reach has...
Does the freezing of government spending and the onslaught on advertising agencies leads you to believe that the ad agency model is doomed to failure? In the 80’s ad land was about personalities, glitz, glamour, big budgets and high spend. Agencies were concerned about size and...
Elephant Chakki Gold Atta ’45 Years of Tradition Enjoyed Daily’ has been shortlisted in the following category for this year’s World Food Awards World Food Award 2010 – Best Marketing Campaign The World Food Awards are a new, national awards ceremony to recognise the best operators in...
Media Reach’s Hepatitis C awareness campaign for the Department of the Health has been selected as one of the successful entrants for the IPA’s Marketing Effectiveness Awards 2010. The campaign, which was aimed at the South Asian community, included a creative and integrated mix of...
More people now live in urban cities and the composition of these towns and cities are becoming increasingly multicultural, resulting in more sophisticated, well-networked and demanding consumers who value service, experiences and attention. If brands can’t communicate effectively to this changing demographic, they will find...
A new report has been released by the IPA to provide the advertising industry with an update on the rapidly expanding multi-cultural landscape of the UK; both as a potential employer and a market place. ‘Marketing opportunities for advertisers and agencies in multi-cultural Britain’ highlights that...
Founder of the multicultural advertising agency Saad Saraf and Logika Media head Javed Husain were awarded the Entrepreneur Excellence Award at a prestigious ceremony held Saturday, 7 November 2009 at London Hilton, Park Lane. The Entrepreneur Excellence Award celebrates the achievement of those Asian men and...
