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Blog

Tesla Cars to autonomously drive 2700 Miles

Tesla Cars
Within three to six months, Business Magnate Elon Musk expects his brand ‘Tesla’ to become completely self-driven and even be able to complete a journey going coast to coast across the US. Musk even goes as far to claim that Tesla could have easily already done this but it would require ‘too much specialised code’ which would be ‘gaming’. Essentially meaning, the car would only be able to complete a single route coast to coast, with no other automotive functions.

The Society of Automotive Engineers (SAE International) claims there are 5 steps to creating a completely driverless vehicle, with the 5th stage being completely automatic driving.

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14th February 2018
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10 TIPS FOR SOCIAL MEDIA MARKETING

Choose the right Social Media platform

Choosing the right social platforms is the most important step in creating an effective Social Media strategy. Carefully research and choose the platforms depending on their subscriber numbers and popularity within your specific target group, industry presence and potential growth in the future.

Facebook was still the most popular mainstream social media channel in 2017, however, if you’re targeting youngsters, you might find better results in engaging through Snapchat (41% Millennial audience) or Instagram (59% Millennial audience). The same rules apply for all demographics. For example, approximately 478 million women use Instagram; compared to just 322 million men. That’s almost a third more users!

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3rd February 2018
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Blog, General, News, Social Media
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Brewing Creativi-tea

brewing tea

Ever struggle to think of a creative idea? Go brew yourself a cuppa and think again; a new study indicates that the secret to a creative mind can be found in tea.
Tea drinking volunteers in the study immediately performed better than water drinking candidates in creative and cognitive exams. Initially, researchers believed the results to be down to the high dosage of caffeine and thiamine found in tea. However, these effects do not take place instantly and yet performance was rapidly boosted. The effect, in fact, is likely to be psychological.

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17th January 2018
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Apple VS Android

Apple has allegedly lost a large portion of its market share since the release of the Samsung Galaxy S8. Could the release of the iPhone X be enough to pull It back? Only one in six iPhone enthusiasts claim they would be willing to spend one...

11th September 2017
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GDPR – General Data Protection Regulation

GDPR

What is the GDPR?

GDPR – General Data Protection Regulation – is a new EU regulation intending to combine and strengthen data protection within the EU.  The regulation will come into effect 25th of May 2018, giving time to adapt to the changes. GDPR will replace the outdated Data Protection Directive which has many gaps in it as a result of the rapid advancement of technology since 1995, when the directive was made.

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9th August 2017
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Mediareach Advertising Awarded DKMS Awareness Campaign

DKMS, the blood cancer charity, joins hands with Mediareach to deliver its 2017 “Swab to be a Lifesaver” awareness campaign.

Mediareach was awarded the account in February 2017 following a competitive pitch, highlighting the agency’s unique approach to deliver the charity’s key objectives. Jonny McKay, DKMS Campaign Manager said “We were very impressed with Mediareach’s approach to the campaign plan and the business ethics they represent. It’s great to be working with them on our awareness campaign and we’re looking forward to seeing the results.”

DKMS launched in the UK in February 2013 with the mission to provide every blood cancer patient with a potentially lifesaving blood stem cell donor or help with access to treatment – around the globe.

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25th July 2017
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Skype gets a makeover

Skype gets a makeover
When you think of “video chat”, you think of Skype. The video calling application has been downloaded over a billion times on smartphones alone since 2012, when tech giant Microsoft purchased the platform for $8.5bn.

Though Skype hasn’t had a significant update since 2006, when it first introduced the video calling feature. All the while, competing applications have emerged offering similar services, such as Facebook Messenger and Apple’s FaceTime. Users were found to be using Skype once or twice a week to video chat, whilst using Facebook or Google’s apps on a daily basis. Skype corporate vice president Amritansh Raghav recognised the need for evolution however, and stated; “We don’t think Skype can rest on its legacy”.

Last week Microsoft updates Skype for the Snapchat generation. The video calling app refreshed its look and added several new features to its video and text chat service. Though the upgrade will initially only be available to Android users, with updates to iOS, Mac and Windows apps coming later this year.

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5th June 2017
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Articles, Blog, Diversity marketing
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