Happy Mother’s Day 2014
Celebrating Mothers Day in the UK
Mother’s Day is an annual day for celebrating motherhood, as well as the importance of mothers in families and society as a whole.
Having started from the United States, Mothers Day is currently being celebrated by various nations. Although the core meaning of the holiday is the same, it has been given various themes in different communities, sometimes being associated with certain events or individuals and being celebrated on different dates. UK celebrated Mothers Day on 4thSunday in Lent, which in this year has fallen on 30th of March.
Although it is well said that we should honour our mother everyday of our life, it is certainly worth going a step further at least once a year and do something unique to make our mothers feel more special. In 2013, study showed that Britons spent on average £27.37 on Mothers’ Day gifts; with Liverpool having the highest spending (In average £53 per gift).
Enterprises usually look forward to Mothers Day as a boost after the high and lows of the Valentine’s period. With an estimated £400m worth of the gift market for Mothers Day (2013) retailers have to think strategically about the range they offer and think ahead in order not to miss their promotion chance. In this instance, merchants should try to quick off the mark to endorse events occasions as Mother’s Day and invest to offer the consumers the right products and get the most out of the consumers’ willingness to spend more.