Mediareach Advertising Has Got the ‘OO’ Factor, Winning the Planning and Buying for Typhoo’s TV brief
Mediareach’ s strategic initiative together with Channel 5 has helped them deliver a winning strategy in a competitive pitch with Typhoo. By taking advantage of recent broadcast ruling allowing TV spots to run around content featuring the same brand ambassador or artist the Channel 5 new series ‘Ben Fogle – New Lives in the Wild” was the perfect launching pad for the new advert, which has then been closely followed by a media plan which featured 28 major TV channels including the Sky network, ITV2 and Daybreak, E4, and Film 4, to name a few.
“Mediareach’s initiatives and media spot planning approach has delivered our brand strategy perfectly, hitting our target audience with the new advertising execution”, says Keith Packer, CEO of Typhoo Tea.
Mediareach will be looking after television, outdoor and tactical media planning and buying for Typhoo. For the outdoor Typhoo have campaigns across all audiences in seven cities of the UK: London, Manchester, Birmingham, Bradford, Leeds, Liverpool and Newcastle. The outdoor campaign heavily relies on bus and ambient marketing promoting Typhoo’s Eco ‘00’ Refill packs. The Eco friendly packs have 92% less packaging weight than Typhoo’s 40 teabag cartons.
The CEO of Mediareach Advertising says, “We are very excited to win Typhoo’s Media Account which is an iconic British brand to work with. We are committed to deliver high results and we hope to develop our partnership further”.
With 25 years of marketing experience under their belt, Mediareach has also worked with numerous high profile clients including: Swarovski, BT, TalkTalk, Madame Tussauds, LoveFilm, Typhoo, Premier Food, Rank Hovis, Westmill Foods, Tilda, ASDA, TESCO, GSK, NHS, NSPCC, British Heart Foundation, Bupa, HMRC, Job Center Plus, Royal Air Force, Royal Mail.