Mediareach leads product placement on ethnic TV
Mediareach Advertising is the first agency to use the new product placement rules to bolster brand reach and marketing on ethnic TV in the UK. Mediareach secured a deal for their retained client Indo European Foods to place packs of Kohinoor Basmati Rice on B4U Music’s brand new UK produced ‘Curry On’ cookery show. The Curry On show mixes music with food and celebrity interviews to bring audiences a uniquely British Asian programme.
Mediareach CEO Saad Saraf said: ‘We’ve always lead the way in adopting new opportunities to effectively target multicultural communities in the UK and product placement is a great new way to do this. Of course, our expertise means that we’re not using product placement opportunities for the sake of it but fitting brands to the right opportunities and target audiences.’