Mediareach took part in Dragons Den at Tech City Stars Reboot Camp
Our CEO, Saad Saraf, was part of a Dragon’s Den style panel discussion this week in association with Tech City Stars Reboot Camp. Reboot Camp is a pre-apprenticeship program targeted towards young adults as a means to help them gain skills in Mobile App Development, Interactive Media & Marketing and Pre-Employment Skills.
The event, a variation on the Dragons Den TV show, was an opportunity for the apprentices to pitch their tech business ideas to a panel of potential clients. These included Mediarearch Advertising CEO Saad Saraf, Joana Condeco from Brilliant Basics, James Herbertson from London Nest and a representative from Sphonic.
The young tech stars showcased their presentations on mobile app ideas tackling gaps in the market.
The proposed apps focused on IT solutions and computer repairs, converting teachers notes into word documents, football participation, music composition, task assignments and many other concepts.
Saad was impressed by the variety and quality of the ideas given the short period of time (24 hours notice) they young tech stars had to prepare and produce the presentations.
Mediareach is excited about how millennials are going to shape the business environment. As a result he believes brands and companies should take note and hire younger generations so that they may be involved in planning and strategy meetings so as to avoid the risk of alienating potential younger customers.
Saad felt that there were several ideas pitched that had lots of potential and here at Mediarach, we will be considering funding some of these projects in the future.