Ofcom? more like ‘Oncom’…
We have been saying how times are changing and so are we and guess what? Ofcom’s most recent report on the communications market in the UK proves this (not that we needed any convincing).
As the digital revolution continues to unfold, consumer habits continue to change. The report announced that the UK is now a ‘smartphone society’. It showed that 33% of Internet users consider their smartphone to be the most important device for going online, compared to the 30% who stick to their laptop. Compared to 39% in 2012, today, 66% of UK adults have a smartphone in their pockets.
But this change is not merely amongst the younger generation; the report showed that since 2012, amongst 55-64 year olds, smartphone users have gone up from 19% to 50%. It’s not just web surfing that has changed, but also the weekly use of emails. Today a total of 52% of adults have access to email, a staggering increase when compared to the 5% in the 2005 Ofcom report.
Social media has also drastically changed the media landscape. The report showed that 7 in 10 Internet users have a Social Media profiles and 81% of them visit their profiles at least once a day, mainly through their smartphones.
The report also announced that with the digital switch over in 2012, came an increase in online watching. In fact, since 2007 the number of people watching short videos online has now increased from 21% to 39%. This is mainly due to the popularity of YouTube, which 32% of Internet users now cite as an important source of information.
Although digitisation has had the greatest impact on 16-24 year olds, the report shows older generations are also adjusting to these new technologies. So as the UK is becoming more digital, it is only fitting that agencies become more digital friendly too. Over at Mediareach, we recognize that digital marketing is the way forward and that our strategies must meet the demands of this changing media landscape. Our digital and creative teams come together to make this happen.
Our departments integrate in order to make sure that our brands are recognised in this new media landscape. Today, Social Media is key to Mediareach and all our clients. Our dedicated Social Media team seamlessly adapt to the mindset of the target market to produce engaging content. We strive to make sure our brand engage across all platforms and devices. This includes anything from short video production, monthly newsletters to Social Media competitions delivered straight to your customer inbox.
Ofcom, your report nailed it. It’s just a shame we got there before you did!