Get in touch

+44 (0) 207 751 3333

Mediareach Marketing Agency
Suite 11, 2 Station Court
Imperial Wharf
United Kingdom

Meet the Team

Our team represents principles we stand for: professionalism, talent, skills, experience, innovation, and most of all, enthusiasm. Together, we make a formidable team that knows its business and delivers results.  We’re a team of perfectionists and collectively we have over 30 years of experience across a wide portfolio of challenging, complex and competitive accounts.

Saad Al-Saraf

Founder and CEO

Saad was a promising centre forward in his younger days, but traded in leading the line for his local football team to head-up MediaReach in 1986. A former IPA board member, he is a pioneer of multicultural media in the UK and has worked on both large government contracts and some of the world’s biggest brands.

Javed Husain

Head of Media

Having worked across the creative industries since 1986, Javed is known as the UK’s Godfather of Multicultural Media. He can generally be found watching the cricket or perfecting his signature Moroccan ‘vegetable tagine’ recipe.

Saif Al-Saraf

Head of Digital

Following the completion of a Masters in Business from Durham University, Saif spent five years working in growth and digital marketing at some of the world’s largest tech companies - including Google and Snapchat. He spends much of his free time reading about world history or philosophy.

Nidhi Vyas

Account Manager/Strategic Planner

As a Strategic Planner & Account Manager, Nidhi thrives in creating the most effective communication strategies for campaigns and developing long term relationships with the clients. While she’s not working, she prefers to spend her time meditating or reading about spirituality with the ultimate goal of finding harmony & peace within oneself and enjoy the simple things in life.

Ankita Dobhal

Account Manager

The first point of contact for our clients, Ankita works with the wider team to ensure each media campaign has the desired impact. She’ll happily turn her hand to any competitive sport, but is particularly handy with a badminton racket in hand.

Luiza Dobroiu

Media Manager (Planner)

As MediaReach’s Media Manager, Luiza analyses marketing trends and consumer behaviour to assist in the buying and planning of media. She is a keen bridge player - a trait she inherited from her father - and can often be found at her local cinema.

Tom Barton

Growth Marketing Manager

Having helped scale a startup from pre-product to a Series A, Tom has now joined Mediareach as Growth Marketing Manager. A whizz in everything from CRO to SEO, who outside of work loves nothing more than cooking or planning his next trip abroad.

Achala Odhavji

Studio/Account Manager

A MediaReach collaborator for over twenty years, Achala has worked across all facets of the business. Her talents extend well beyond media - she holds a black belt in taekwondo and has made it her mission over the years to bring Bollywood to Britain by organising an annual film festival.

Royce da Costa

Art Director

Hailing from the always sunny Goa in Western India, Royce is an animator, editor and art director who has been a part of the MediaReach family for over two years. Always looking to scratch his artistic itch, he has a passion for music and can usually be found with a pencil or paint brush in-hand.


Media Executive

Natalia crunches the numbers, supports the media department and manages client budgets. She views much of the world through her camera lens, always on the lookout for the perfect shot, and has a keen eye for art and fashion.

Simran Tamna

Digital Designer

An Adobe Illustrator and Photoshop whizz who studied graphic design in West London, Simran joined MediaReach as a digital designer. She often spends her weekends letting off steam with a few rounds of mini-golf, or adding to her large clothing collection.

Trupti Shetty

Web Developer

Since concluding her studies, Trupti has gained a widespread understanding of the industry - specialising in the building and designing of websites. An explorer at heart, she’s in her element when travelling the world - and is also known for her legendary home-made Chicken Biryani.

Alia Ali

Finance Director

Alia has been working as a finance director for over fifteen years, and regularly assists with MediaReach’s budgeting and long-term company strategy. A known chocaholic, she either spends her weekends on a tennis court or in her kitchen making Lemon Drizzle cake.

Isabelle Mckeever

Media Executive

Isabelle has spent the last five years working within sales and events for some of the largest Media publishers in the UK. She loves independent restaurants, tennis and wine and is currently studying for her WSET exams.

Join Our Team

If you think you have got what it takes, please apply with a CV and portfolio to .