OVERVIEW
DKMS
BRIEF
Develop a strong media plan to increase brand awareness among the 18-30 year old BAME audience.
STRATEGY
Came up with a communications strategy and channel mix across OOH and transit media, regional and ethnic press and digital programmatic and display to reach this audience.
RESULTS:
384%
More traffic from the UK.
120%
Increase in the donation through their site.
108%
Increase in the registered users through the site.
