Get in touch

+44 (0) 207 751 3333

mra@mediareach.co.uk

Mediareach Marketing Agency
Suite 11, 2 Station Court
Imperial Wharf
London
SW6 2PY
United Kingdom

OVERVIEW

DKMS
Campaign

BRIEF

Develop a strong media plan to increase brand awareness among the 18-30 year old BAME audience.

STRATEGY

Came up with a communications strategy and channel mix across OOH and transit media, regional and ethnic press and digital programmatic and display to reach this audience.

RESULTS:

384%

More traffic from the UK.

120%

Increase in the donation through their site.

108%

Increase in the registered users through the site.

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