Mediareach Marketing Agency Suite 11, 2 Station Court Imperial Wharf London SW6 2PY United Kingdom
NHS
NHS
TASKS:
Research showed that people from South Asian countries were more susceptible to contracting Hepatitis C
Create a campaign to raise awareness of contracting Hepatitis C
RESULTS:
Devised a campaign strategy based on ‘Dangers Of The Mundane’
The executions highlighted common ‘mundane’ practices abroad and demonstrated that almost anyone could be vulnerable to the disease
The campaign outperformed its mainstream counterpart at a fraction of the budget and contributed to a collective mindset shift from ‘The Person to The Practice’