Get in touch

+44 (0) 207 751 3333

mra@mediareach.co.uk

Mediareach Marketing Agency
Suite 11, 2 Station Court
Imperial Wharf
London
SW6 2PY
United Kingdom

NHS

NHS

TASKS:

  • Research showed that people from South Asian countries were more susceptible to contracting Hepatitis C
  • Create a campaign to raise awareness of contracting Hepatitis C

RESULTS:

  • Devised a campaign strategy based on ‘Dangers Of The Mundane’
  • The executions highlighted common ‘mundane’ practices abroad and demonstrated that almost anyone could be vulnerable to the disease
  • The campaign outperformed its mainstream counterpart at a fraction of the budget and contributed to a collective mindset shift from ‘The Person to The Practice’

OTHER CASE STUDIES