We’re experts at Pay-Per-Click (PPC) across Google and Bing, focused on capturing, driving and converting highly relevant traffic as fast as possible. Our full funnel strategy is focused on assessing ad groups and match types that are both relevant and high converting, we also mix a discovery approach aimed at keeping an awareness funnel that generates interest.
We utilise smart bidding in all our client campaigns, the strategies and types of smart bids may differ, but our approach regarding implementation and execution based on an internal playbook is excellent in maintaining control during a period of rapid scale and expansion.
Why is Smart bidding so effective?
Smart bidding is a subset of automated bid strategies that use machine learning to optimise for conversions or conversion value in each and every auction – a feature known as ‘auction-time bidding’.
With auction-time bidding, you can factor a wide range of signals into your bid optimisations.This includes attributes like device and location, some of the automated signals are leveraged in real time to either outbid your competitors and drive higher quality customers with a much higher certainty to convert based on historical or heavily reduce CPCs based on data that shows no real intent to convert, but rather ‘window shop’.