We’re experts at Pay-Per-Click (PPC)  across Google and Bing, focused on capturing, driving and converting highly relevant traffic as fast as possible. Our full funnel strategy is focused on assessing ad groups and match types that are both relevant and high converting, we also mix a discovery approach aimed at keeping an awareness funnel that generates interest.

We utilise smart bidding in all our client campaigns, the strategies and types of smart bids may differ, but our approach regarding implementation and execution based on an internal playbook is excellent in maintaining control during a period of rapid scale and expansion.

Why is Smart bidding so effective?

Smart bidding is a subset of automated bid strategies that use machine learning to optimise for conversions or conversion value in each and every auction – a feature known as ‘auction-time bidding’.

With auction-time bidding, you can factor a wide range of signals into your bid optimisations.This includes attributes like device and location, some of the automated signals are leveraged in real time to either outbid your competitors and drive higher quality customers with a much higher certainty to convert based on historical or heavily reduce CPCs based on data that shows no real intent to convert, but rather ‘window shop’.

A must if you are a retailer or e-commerce store, almost 75% of all retail search ad spend was driven by Google Shopping last quarter. Your product feeds, titles, bids, and group structures are all extremely important and require careful implementation and optimisation to get better than anticipated ROI. Get it done correctly and the results could be outstanding.

Traditionally, Google shopping proved to be one of most complex products under the Google Ad suites given the vast manual set-up and continuous optimisations to adjust bids on certain items.

However in 2018, Google launched the smart shopping feature, powered by machine learning, it now takes ⅔ weeks of learning from numerous real time insights similar to that of the search automated strategies to adjust bids and performance to deliver traffic with the highest propensity to convert. This has saved a vast amount of time from day to day optimisations on products and bids especially if you have an online catalog with 1000s of products. While advanced feed optimisation and product group structure is still incredibly important, the new smart feature helps amplify and scale success at an unprecedented rate.

Better yet, the smart shopping campaign feature is cross-platform across Google’s other products which means you can drive awareness and conversions within Youtube and Gmail all in real time.

Remarketing done correctly is essential to the survival of any business selling online as 92% of first-time visitors don’t make a purchase. It’s therefore important to understand the value of the customers, through segmentation and implementation of audience lists based on engagement, we’ll be able to identify users with a higher propensity to purchase and bid accordingly.

Targeted awareness campaigns on programmatic and display networks ensure your reach to over 2 million websites globally and reaches over 90% of all Global Internet users.

We can help you create and manage a bespoke strategy that can target your ideal customers in specific locations at scale, without the wasted spend that comes with traditional mediums such as TV.