Ramadan Is Key season to reach Muslim Consumers
Understanding your audiences and consumers is vital for the success of any brand. With the holy month of Ramadan on our doors this provides brands and marketers with an opportunity to target and reach affluent, young and aspirational consumers with big budgets to spend.
Muslims represent the largest consumer group, after the mainstream, both in the UK and Europe and are increasingly considered to be loyal consumer group not just for Halal food, but also for fashion and cosmetics luxury goods market.
Fasting is one of the Five Pillars of Islam, regarded to be obligatory by believers and are the basis of Muslim life. During Ramadan, Muslims abstain from food and drink during the day and are allowed to have food and drinks only during the night. In this holiest season of the Islamic year, Muslims go through self-examination and higher religious commitment. During Ramadan, Muslims are very active in donating to charities and organising charity events, giving food to the poor, and other humanitarian activities.
Eid-al-Fitr is the celebration that marks the end of Ramadan where purchases and spending is at its peak. For Muslims Eid is equivalent to the traditional Christmas shopping spree. This is the time when most brands launch their tailored campaigns as Muslims buy gifts and presents for their families and loved ones. Muslims buy food in bulk particularly before and during Ramadan, which is why, in the past few years, major supermarket chains have been realizing the huge potential in targeting Muslim consumers via tailored campaign.
Realising the potential and acting accordingly is very important, however, the key to a success for marketing campaign for a Muslim community is having a marketing partner who has deep insights of the Muslim consumers and work with specialist marketing experts only with a proven track record of work.
Ramadan Mubarak to all the Muslims around the world!