The radio landscape has reinvented itself dramatically, tapping into the broader resurgence of audio as a marketing channel, the digitisation of radio is fuelling greater diversification within the industry, enabling the rise of more niche stations. Radio stations offering advertisers an array of audiences and segments, from online radio, podcasts, audio channels such as smart speakers, app based radio, broadcast, including AM/FM and satellite, community, campus, hospital and even retail radio.
Radio will continue to modernise in a way that helps brands reach new audiences, to reinforce its position as a relevant and reliable advertising medium. So whether it’s a traditional radio spot, sponsorship, live reads, competitions, outside broadcast and even social partnership opportunities, such as Influencers in the way of RJ’s representing your brand, we know this medium like the back of our hands and how best to make it work for you.
Radio is still a very popular medium, outperforming press, and is a relatively easy way to get your messages out instantly. It is a great medium for targeting specific niche audiences, for call to action and event announcements, whether it be a sale, a music concert, a brand activation or an in-store promotion. If you would like to know the benefits of using radio to support your next campaign, talk to us about the best omni-channel strategy for your brand.