At Mediareach, we're thrilled to share the latest insights on international migration trends in the UK! Did you know that the UK has a rich history of welcoming people from all corners of the world From to unique talents, international migration enriches our society In recent years, the...
Marketing during global pandemics could be risky, and requires the development of engaging but empathetic content to connect with the correct tone. Here we put together a list of brands that found creative ways to communicate with their audiences, whilst keeping the pandemic in mind: ...
In today’s fast-paced digital world, consumers are more savvy, demanding, and discerning than ever. To make a purchase decision, people like to search for information from those they trust or see as experts. That’s what makes influencer marketing so valuable....
The landscape of social media marketing is constantly changing. New apps and platforms are appearing all the time, and popularity can rise and fall almost instantaneously....
With over 800 million monthly active users around the globe, and an average daily view time of 52 minutes, TikTok is officially the trendiest new platform on the social media scene. The video-sharing social app allows users to record short clips of 15 seconds maximum, and...
We are launching a Ramadan campaign for Barnardo’s on Muslim TV channels aimed at the Muslim community in the UK during the fasting month of Ramadan. The heavy weight campaign was placed on religious and entertainment TV channels and aimed to make Muslims aware of the...
It's 2018 and we’ve just found out that Facebook is selling our data to benefit advertisers, there’s a massive uproar followed by media frenzy about our lack of privacy and safety on the internet. Now, 2019, one year on, what have we done about it? We...
Choose the right Social Media platform Choosing the right social platforms is the most important step in creating an effective Social Media strategy. Carefully research and choose the platforms depending on their subscriber numbers and popularity within your specific target group, industry presence and potential growth...
In the 90s Bill Gates held a strong handle on the tech industry. Microsoft became known as the company that would win at any cost under Gates’ leadership. When Microsoft couldn’t buy a competing app or web browser, it would simply create its own to crush its rival, and would sell it to its huge existing customer base.
Could history be repeating itself in the form of Mark Zuckerberg and Facebook? Snap’s recent $3 billion IPO could be seen as a response to its ongoing strive for dominance within the social networking sphere, and the subsequent growing pressure it is facing from its competitors Facebook and Instagram.
Facebook launched Instagram Stories back in August 2016, replicating Snapchat’s feature of the same name. Meanwhile Snapchat reported a dip in user growth in the second half of 2016, which many argue may be due to Instagram’s adoption of the ‘story’ function.
Similarly Facebook started testing Snapchat-style stories in its main app in January. This could result in yet another dip in users for Snapchat.
Gates probably would have adopted a similar tactic in capitalising on the “Stories” feature during the Microsoft era. Moreover it is well known that Zuckerberg has long suffered from Snapchat envy. Facebook attempted to purchase the startup app in 2013 for $3 billion in cash. Unsuccessful, Facebook released rival app ‘Poke’ the following month.
Though Poke didn’t take off, nor did its successor ‘Slingshot’ in 2014, Facebook’s message was clear; anything you can do, we can do…better. However, Snap saw a brief explosion in revenue growth, rising 590% from 2015 to 2016, following it’s IPO filing.
We are an integrated Marketing and Digital agency who help brands and advertisers reach communities in every corner of the UK whether online or offline. We build digital marketing strategies, run online advertising and help brands have fruitful dialogues with their target audience, whether it is...
