In the dynamic world of marketing, staying ahead of the competition often demands innovative strategies. As the economic landscape continually evolves, UK and European brands are discovering a thriving market segment that holds the potential to boost sales and capture a larger market share –...
Recessions are a difficult time for any business, and companies are often forced to re-evaluate their strategies to survive. However, one demographic that companies should consider targeting during a recession is affluent consumers. First, affluent consumers are more likely to have the financial resources to weather...
Every global business has to achieve a difficult balance: achieving an economy of scale through uniformity across markets and simultaneously serving regional and national markets. Diverse multicultural marketing, sometimes called ethnic marketing, targets audiences of different ethnicities. These audiences usually fall outside of the nation’s majority...
It is generally recognized that diversity in the workplace, including in leadership positions such as board rooms, is important for several reasons. A diverse workforce can bring a range of perspectives, experiences, and skills that can lead to more innovative and effective decision-making. However, research...
Covid-19 is one of the humanity biggest challenges both at a personal level and devastating for many businesses and its effects will reverberate for years to come. Mediareach were honoured to be involved in raising public awareness amongst the diverse audiences in the UK of the...
Although the term ‘blockchain’ was coined in 2008, a lot of us may not have heard the term until more recently. The rise of Bitcoin and other cryptocurrencies may have put the term on our radar, but the underlying distributed ledger technology (DLT) has much...
The UK alone has over 100,000 businesses and organisations registered as social enterprises. Being a part of such a large network has obvious inherent benefits; social enterprises have a tendency to work together in support of their social and ethical commitments. ...
We’d be willing to bet that it’s a lot more than ten years ago – and if that’s the case, you’re far from being alone. In fact, subscription services grew by over 300 per cent between 2012 and 2018. Unsurprisingly, this trend has accelerated since...
It may sound like a recent cliche, but in fact people have used the phrase ‘the new normal’ after almost every significant change in modern history. From the end of World War I to the dot-com bubble to the changes brought about by the 2008...
Once upon a time, social media was a place to connect with friends, post a few photos and...
