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10 UK-Based Diversity and Inclusion Social Media Influencers You Need To Follow

Diversity and inclusion are increasingly at the top of the agenda across a range of industries. Now, more than ever, people are using this crucial time to take to social media to educate employers about the importance of representation in the workplace, and connect with...

Why End-To-End Sustainability Is A Key Factor For Gen Z Consumers When Choosing Brands

Generation Z is grabbing the attention of marketers as they continue to emerge as an exciting new consumer, boasting a spending power of $143 billion. But how a brand performs when it comes to sustainability can be make-or-break for Gen Z customers. But what are some...

Tips For Brands To Overcome Unconscious Bias When Recruiting BAME Talent During The Pandemic

Since the beginning of the pandemic, brands have been overwhelmed with a huge increase in applications. Job site Adzuna revealed that job vacancies were down by 59% over the summer, whilst UK unemployment was at its highest point for three years. This has resulted in...

What Is ‘Blackfishing’ And How Can Brands Be Aware Of It In Influencer Advertising?

There has been increasing controversy over the trend of ‘blackfishing’ in influencer advertising and with celebrities. But what does this term mean, and how might brands be at risk of offending black consumers? ‘Blackfishing’ is a term that refers to celebrities or influencers who...

BAMEs At Increased Risk Of Mental Health Issues Due To Covid-19 & How Your Brand Can Help

The Covid-19 pandemic has had a detrimental impact on the mental health of people living in the UK. In a survey conducted by the charity Mind, it was found that two-thirds of people said that their mental health had worsened during the initial nationwide lockdown....

Are Multicultural Talents Adequately Represented & Encouraged at Board Level in FTSE 100 UK Companies?

As the UK population and general workforce becomes more diverse, how is this reflected in FTSE 100 companies? Do board level positions have a higher number of BAME employees in 2020 than in the past and, if not, why isn’t there more diversity at the...