Although the term ‘blockchain’ was coined in 2008, a lot of us may not have heard the term until more recently. The rise of Bitcoin and other cryptocurrencies may have put the term on our radar, but the underlying distributed ledger technology (DLT) has much...
The UK alone has over 100,000 businesses and organisations registered as social enterprises. Being a part of such a large network has obvious inherent benefits; social enterprises have a tendency to work together in support of their social and ethical commitments. ...
We’d be willing to bet that it’s a lot more than ten years ago – and if that’s the case, you’re far from being alone. In fact, subscription services grew by over 300 per cent between 2012 and 2018. Unsurprisingly, this trend has accelerated since...
It may sound like a recent cliche, but in fact people have used the phrase ‘the new normal’ after almost every significant change in modern history. From the end of World War I to the dot-com bubble to the changes brought about by the 2008...
Once upon a time, social media was a place to connect with friends, post a few photos and...
It’s no secret that video marketing is booming right now. As of this year, 86% of businesses use video marketing, with 96% of them considering it a key part of their business strategy. If you haven’t yet considered using video to promote your business, you’re falling...
‘Decentralisation’ has become something of a buzzword over the past year-and-a-half. Companies have had to pivot much faster than they would have liked in order to react to the disruptions caused by the COVID-19 pandemic. Many companies were already exploring decentralisation and digital transformation, but...
The days of generic marketing are over. Now that marketers have increasingly powerful user data analytic tools at their disposal, crafting the right message for the right person at the right moment is easier than ever....
As physical contact was severely limited through 2020-21, social media soon became the primary method for many people to spend time with their friends and family. The ‘new normal’ quickly became a life lived through screens and the use of social media shot up compared...
While we hope to be moving towards a more stable marketing environment as we move through 2021, it cannot be denied that brands were forced to deal with an unprecedented number of roadblocks during the Covid-19 uncertainty of the past year and a half. ...
