Case Studies - View Our Results Below

these brands trusted us to expand their reach across audiences and cultures, using personalisation to drive both roi and effectiveness.
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SAXOPRINT - PR and Communicactions | Sponsorships and Events | Media Planning and Buying | Consultancy

Saxoprint is one of Europe's largest online printing houses. It was first established in 1999 as a small, local printing house in Germany.

Mediareach was tasked with creating an integrated campaign to raise brand awareness of Saxoprint in the UK marketand to establish the brand in the Marketing and Creative sectors.

We created an integrated campaign focused mainly on Media, PR and sponsorships within the target industries. The media plan included inserts in the indusries most established/relevant magazines.

  • A 20% increase of sales within 6 months
  • 1,146,192 inbound and full page features in industry leading publications
  • A total of 7,155,000 reach via event,award and festival sponsorship articles, including: an annual Official Print Partnership with the Design Museum; an Official Print Partnership with 100% Design; an Official V&A Map Sponsorship with London Design Festival; and further reach via Marketing Week and Drum Design Awards
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Typhoo - Advertising | Digital | Media | Research (UK)

Mediareach was tasked to plan and launch a powerful national adverising campaing for Typhoo's new "Great Moments" ads. The specific objective was to raise UK brand awareness across female tea drinkers

Mediareach launched new 10sec and 30 sec ads featuring Nigella Lawson across popular TV channels, as well as eight ethnic channels, to create high brand recall. We came up with a proposition to launchthe campaign around breakfast programmes, to wake up the nation with their favourite 'cuppa'. The campaign was later supported by a high-impact bus campaign, targeting the nation's tea-drinking hotspots.

Media reach also launched Typhoo0s first ever digital campaign with Programmatic Display and Mobile, as well as VoD campaigns around handpicked programs. reaching out the core audience at times when they are the most eager to engage.

  • TV Campaign: 8.142 million targeted views
  • Bus Campaign: 43 million impressions
  • VoD Campaign: 800,000 impressions
  • Programmatic Campaign: 2 million impressions, and 60% completion rate of click-throughs
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TALKTALK - Advertising | Media | Experiential and Outreach | Strategy | Creative | Production | Consulting (South Asian)

Mediareach's main aim was to increase TalkTalk's market share without alienating their existing customers.

TalkTalk was keen to reach the UK's South Asian market and devised a Global Minutes Boost offer that enabled users to make low cost international calls straight from landline phones. The boost offer was only valid when taken with an 'essentials' TalkTalk package of Home phone and Broadband.

Through a potent mix of creative, new media innovations, ambient and outreach campaigns, we made fast inroads within just three months of launch into a saturated market. Mediareach proposed owning segments and content relating to 'international News/Entertainment/Weather' programs through tactical sponsorships, and produced ethnic specific TV & Press ads with strong emotional element to those ethnic groups. The campaign was run in four languages: English, Gujarati, Punjabi and Urdu, which additionally helped with a personal connection to each audience.

We also ran an experiential campaign during Diwali week (Festival of lights), the most popular South Asian Festival, providing thousands of samples of Asian tea and Asian sweets. Media reach ran the campaign tactically in high footfall areas of the target audience

  • 80% of TalkTalk's existing South Asian customer base to upgrade to the 'Boost' package, giving the client its much-needed Quick wins
  • The ethnic campaign improved TalkTalk's GMB sales conversions to 20%outperforming the mainstream average of 17% for a similar Direct Response campaign despite having 75% less budget.
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SWAROVSKI - Advertising | Creative | Production | Media | Digital

Swarvski asked Mediareach to launch the 'Jawaher range' a new initiative celebrating and empowering Arabian women who like to wear personalized Abayas designed by the UAE top fashion designers.

Mediareach organised a range of successful, targeted events in London, reaching affluent HNWI Arab couture customers in London and those who travel from then Gulf to London. The events were a complete sucess with sales orders far exceeding the stock on offer.

We created an integrated campaign focused mainly on Media, PR and sponsorships within the target industries. The media plan included inserts in the indusries most established/relevant magazines.

  • Tickets of the event were sold out far in advance
  • The whole Jawaher collection showcased during the night sold out
  • Swarovski achieved glowing feedback from everyone who attended the event
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