BT tasked us with developing an integrated advertising campaign targeting diverse communities within the UK and Europe. The brief covered TV, Radio, Press, Magazine, Digital for both retail, consumer and business units.
We developed a range of campaigns over a period of 8 years that reached all potential UK diverse customers and generated phenominal results that peaked at 24,000 customers over 3 months period.
We also ran a sport sponsorship campaign targeting people attending Cricket World Cup matches, Rugby World Cup and International football tournaments in the UK.