WHO ARE WE
We’re an advertising agency
that delivers results.
At Mediareach we don’t just work hard to deliver the results you want,
we connect people to brands, whether it’s online or offline.
Buying Specialists
Marketing Agency
WHAT’S OUR BACKGROUND
Our Unique Heritage
Mediareach Advertising is an integrated advertising agency with combined skills and expertise in content creation, digital and media. We’re multi-disciplined and multicultural with exceptional diverse talents from across the world.
The agency pioneered advertising to diverse and cultural audiences through an exclusive segmentation algorithm, bespoke content creation and amplification to build a brand presence with cultural communities in the UK and globally.
At Mediareach, we believe we can help clients and their brands reach and engage with their audiences, achieve success, and increase sales and market share.
Get in touch to truly give your brand the edge over the competition.
REACH OUT
WHAT WE DO
Our Services
We’ll develop the right message for your audience and ensure it reaches them through carefully selecting the right channel, based on audience behaviour.
We have dedicated strategic planners who work together to orchestrate the most effective omni-channel strategy for your brand. Although behavioural and media planning is at the heart of what we do, we also offer advertising and digital services, from integrated brand campaigns to content development for social channels and more.
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WHAT WE OFFER
Our Expertise
MEDIA PLANNING & BUYING
Our media solutions are built on deep insights, research, media consumption and buying patterns. The plan will support the strategy, then we’ll evaluate the performance and where required, dial up or dial down accordingly to achieve the best ROI.
DIGITAL MARKETING
Whether you need an integrated digital content plan, social media marketing or a website design, we can help you engage your audience. If it’s time for an audit, look no further, we can help you reduce your CPA.
MULTICULTURAL MARKETING
We provide strategic consultation, campaign management and end to end integrated solutions through a dedicated team with the expertise needed in terms of cultural understanding and language proficiency that delivers against challenging KPIs.
CREATIVE STRATEGY
From ideation to execution, we stay on brand and integrate the briefs core messages into the creative pieces. This stage involves exploring different approaches, refining a variety of design directions and presenting our recommended route.
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WHO WE WORK WITH
Our Clients
Our clients reach across both B2C and B2B, and range from FMCG, to Telecoms, Media, Healthcare, Online retailers and more.
We always say that our best work is yet to come…
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WHAT OUR CLIENTS SAY
The Testimonials
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Just a quick note from me to say a MASSIVE well done to you guys for all the amazing work you have done so far on the Sainsbury’s Ramadan campaign and THANK YOU for all the support you have given us! As we know it hasn’t been an easy campaign by any means at all and it has taken a lot of labour of love to bring it alive. The clients have loved it and really appreciated the quality that we have delivered together within such impossible deadlines ! The creative looks beautiful and I am hoping this is the start of many more such brilliant work to come.
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Mediareach’s initiatives and media planning has delivered our brand strategy perfectly, reaching our target audience with the new advertising campaign.
,,
Mediareach comes up with fantastic designs and concepts. Impressive creative work!
WHAT WE’RE TALKING ABOUT
Our News
28th June 2022
Multicultural Partnership Acknowledgement Awards 2022
Covid-19 is one of the humanity biggest challenges both at a personal level and devastating for many businesses and its effects will reverberate for years to come. Mediareach were honoured to be invol...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
16th November 2021
These Global Companies Have Already Adopted Blockchain: Should You Be Next?
Although the term ‘blockchain’ was coined in 2008, a lot of us may not have heard the term until more recently. The rise of Bitcoin and other cryptocurrencies may have put the term on our radar, b...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
10th November 2021
Social Enterprises: How Ethical Choices Are Driving Consumers
The UK alone has over 100,000 businesses and organisations registered as social enterprises. Being a part of such a large network has obvious inherent benefits; social enterprises have a tendency to w...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
1st November 2021
The Rise And Benefits of Subscription Services in Loyalty Marketing
We’d be willing to bet that it’s a lot more than ten years ago – and if that’s the case, you’re far from being alone. In fact, subscription services grew by over 300 per cent between 2012 an...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
21st October 2021
Information & Tips to Lead Your Team in “The New Normal”
It may sound like a recent cliche, but in fact people have used the phrase ‘the new normal’ after almost every significant change in modern history. From the end of World War I to the dot-com bubb...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
13th September 2021
2 Brands that have Mastered Shoppable Posts – and How They Did It
Once upon a time, social media was a place to connect with friends, post a few photos and...well, that was pretty much it. Fast forward a decade, and this medium plays a far more important role in our...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
13th September 2021
Why Video Marketing Should Be Part of Your Business Strategy – And Tips To Get Started
It’s no secret that video marketing is booming right now. As of this year, 86% of businesses use video marketing, with 96% of them considering it a key part of their business strategy. If you haven...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
13th September 2021
How the Pandemic Highlighted the Benefits of Decentralised Companies
‘Decentralisation’ has become something of a buzzword over the past year-and-a-half. Companies have had to pivot much faster than they would have liked in order to react to the disruptions caused ...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
24th August 2021
Are You Ready To Incorporate Personalised Marketing Into Your Strategy?
The days of generic marketing are over. Now that marketers have increasingly powerful user data analytic tools at their disposal, crafting the right message for the right person at the right moment is...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
24th August 2021
The Rise of Instagram and Shoppable Posts During Covid-19 (and How to Integrate Them Into your Business)
As physical contact was severely limited through 2020-21, social media soon became the primary method for many people to spend time with their friends and family. The ‘new normal’ quickly became a...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
19th August 2021
3 Reasons Why Outsourcing Video Marketing to Influencers is the Best Course of Action in 2021 & Beyond
While we hope to be moving towards a more stable marketing environment as we move through 2021, it cannot be denied that brands were forced to deal with an unprecedented number of roadblocks during th...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
12th August 2021
Voice Search has a Bright Future and Here’s Why
Have you asked Siri what the name of the new vegan restaurant is? Or Alexa where you can find the nearest grocery store? These names have become well known over the last few years, proving that voice ...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
2nd August 2021
How the Pandemic Shifted Customer Expectations and How Brands Need to Adapt
Thanks to Covid-19, businesses and individuals suffered alike as they struggled to adapt to a new way of living, one that seemed to have little to do with physical space and a lot to do with the digit...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
21st July 2021
How the New ‘Work From Home Revolution’ can Benefit Your Company’s Diverse Success
As the ‘work from home revolution’ took the world by storm during the Covid-19 pandemic, one fact became startlingly clear; jobs that had previously been considered impossible to do at home could ...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
17th June 2021
10 UK-Based Diversity and Inclusion Social Media Influencers You Need To Follow
Diversity and inclusion are increasingly at the top of the agenda across a range of industries. Now, more than ever, people are using this crucial time to take to social media to educate employers abo...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
17th June 2021
Why End-To-End Sustainability Is A Key Factor For Gen Z Consumers When Choosing Brands
Generation Z is grabbing the attention of marketers as they continue to emerge as an exciting new consumer, boasting a spending power of $143 billion. But how a brand performs when it comes to sustai...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
17th June 2021
Tips For Brands To Overcome Unconscious Bias When Recruiting BAME Talent During The Pandemic
Since the beginning of the pandemic, brands have been overwhelmed with a huge increase in applications. Job site Adzuna revealed that job vacancies were down by 59% over the summer, whilst UK unemploy...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
16th April 2021
The Effect of COVID-19 On UK BAMEs & How Brands Can Help
We’re not in the same boat. Back in March, when lockdowns were being imposed across the globe, politicians and public figures preached the phrase ‘we’re in the same boat’ as an attempt to boos...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
16th April 2021
What Is ‘Blackfishing’ And How Can Brands Be Aware Of It In Influencer Advertising?
There has been increasing controversy over the trend of ‘blackfishing’ in influencer advertising and with celebrities. But what does this term mean, and how might brands be at risk of offending ...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
16th April 2021
How Can Companies Build Collaborative & Innovative Working Environments When WFH?
Even as recently as 2019, working from home seemed like just a benefit that a lucky few could enjoy. Come 2020, it has become the norm for millions, and the days of lengthy commutes and small talk in ...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
1st April 2021
Africa’s E-Commerce Use Is Growing: Can UK brands Do More To Tap Into This Market?
E-commerce in Africa is growing rapidly, and could offer exciting opportunities for UK brands. Although the continent still faces setbacks in the digital world, more companies are paying attention and...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
24th March 2021
Has More Time Spent Working From Home Changed Viewing Habits For Multicultural Audiences?
In 2020, global events have led us to spend more time indoors than ever before. Figures show that around 30% of employees in the UK are currently working remotely, compared to only 4% in 2019. With pe...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
24th March 2021
BAMEs At Increased Risk Of Mental Health Issues Due To Covid-19 & How Your Brand Can Help
The Covid-19 pandemic has had a detrimental impact on the mental health of people living in the UK. In a survey conducted by the charity Mind, it was found that two-thirds of people said that their me...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
15th March 2021
Are Multicultural Talents Adequately Represented & Encouraged at Board Level in FTSE 100 UK Companies?
As the UK population and general workforce becomes more diverse, how is this reflected in FTSE 100 companies? Do board level positions have a higher number of BAME employees in 2020 than in the past a...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
5th March 2021
Does More Diversity in Brand and Ad Agency Teams Add Value?
As the UK becomes increasingly diverse, marketing teams and advertising agencies are asking themselves whether this diversity is being accurately represented within their own industry. Why is dive...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
22nd February 2021
How Social Media Impacts Our Unconscious Biases & How Diverse Marketing Strategies Can Help
A team of neuroscientists from MIT recently found that it takes only 13 milliseconds for our brains to process images. Before we are even aware of what we are looking at, we have already started uncon...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
22nd February 2021
How Does The Food And Beverage Industry Make Its Way Into Diverse Markets?
Venturing into foreign markets can be a major challenge for brands, but the food and beverage industry can be particularly difficult. For any company, the first step is to adapt their branding, i.e. t...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
22nd February 2021
How Can Brands Effectively Advertise Within An Increasingly Diverse Podcast Market?
The podcast market has in recent years been touted as an increasingly lucrative space for brands to advertise in. Data shows that podcast listeners significantly outspend non-podcast listeners in rega...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
16th February 2021
How Can UK Brands Work Towards Better Representing BAME Cultures in Advertising?
More than ever, brands are making efforts to increase the diversity within their ad campaigns. While inclusivity in advertising is undeniably important, if a demographic is represented poorly, these a...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
28th January 2021
Early Adopters of Tech: How the Young British Asian Demographic is Ahead of the Curve
A recent report called ‘From Ostrich To Magpie’ published by the Confederation of British Industry (CBI), said that the low take-up of readily available technologies could be driving the UK’s pr...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
28th January 2021
Going Beyond The Creative: How Important Is It To Identify The Multicultural Consumer Journey?
Marketing is all about creating a connection, and minority consumers are a testament to that. A study has found that 53% of the UK’s BAME population prefer to buy from brands that they feel accurate...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
26th January 2021
Targeting Younger Consumers: How to Increase AOV & Emerging Markets
New consumer groups are entering the market during a difficult time for spending. For the past decade, younger consumers have been buying goods in a landscape shaped by the 2008 financial crisis, and ...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
18th January 2021
Can Chief Diversity Officers Reduce The Risk Of Cultural Insensitivity & Which Brands Are Using Them?
The job title Chief Diversity Officer (CDO) is not new, but over the last five years, the number of jobs posted online for that role has risen by 68%, leading LinkedIn to call it ‘The Job Of The Mom...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
12th January 2021
Why Are BAME Millennials At Greater Risk Of Job Uncertainty And How Can Brands Help?
A recent survey of 21,000 21-36 year old workers found that 86% of them said that job security is a high priority when looking for employment. Despite those findings, millennials from a BAME backgroun...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
6th January 2021
More Than Representation, Culturally Diverse Teams in Ad Agencies Are a Matter of Competitiveness
For UK ad agencies, diversity and inclusion go far beyond doing the ‘right thing.’ Research has found that companies with culturally and ethnically diverse teams are 33% more likely to financially...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
4th January 2021
The Growing Role of the Hijab in the Fashion Industry
The past few years has seen the hijab cement its status in the global fashion industry. From Nike’s Pro Hijab for female Muslim athletes to Tommy Hilfiger’s recently released version of the Islami...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
18th November 2020
How to Attract the Multicultural Millennial
There are nearly 17 million millennials in the UK. In 2017, millennials became the largest generation in the workforce. That same year, more than 26% of them came from an ethnic background other than ...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
6th November 2020
5 Myths About Multicultural Marketing that are Easy to Correct
Multicultural marketing acknowledges the differences between cultural backgrounds, and provides brands with the opportunity to offer more personalised messaging to engage an increasingly diverse popul...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
29th October 2020
Contextual personalisation: What it means to be CX centric in 2020
In today’s digital world, customer journey alone is not enough to generate loyal consumers and brand advocates. Adapting to a wide variety of experiences through the understanding of different cont...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
15th October 2020
How Cultural Background Calls the Shots in Individual Responses
While there is more to us than our cultural background, the way we act, think and react to our environment is largely modelled by it. Of course, not all the people from a given group will behave in th...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
11th October 2020
Why Consumers Are Better Than Ever at Ignoring Culturally Irrelevant Communications
What does it mean for a brand to be culturally fluent? In an increasingly multicultural and interconnected world, cultural intelligence becomes a vital aspect of the internal organisation and external...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
6th October 2020
HOW DIVERSITY AND INCLUSION CAN MAKE OR BREAK IT
Brands and agencies need to move forward towards true equity; not only in external marketing messages, but also in internal organisational structure and work culture. After all, the most effective way...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised, Uncategorized
25th September 2020
Deep Dive: Multicultural Representation in the UK’s FTSE 100
Multicultural representation at the board level is not a matter of optics; it’s what allows UK companies to remain competitive around the world. As Sir John Parker, Chairman of the Parker Review Com...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised
18th September 2020
Knowing What You Don’t Know: Brands and Ethnic Consumers in a Post-COVID World
Consumer habits have changed drastically as a result of the COVID-19 pandemic, and many effects are likely to be permanent. Given the loss of income many people faced as a result of the lockdowns impo...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised
3rd August 2020
The Importance of Workplace Diversity in Multicultural Marketing
Particularly in the Western world, demographic trends have shifted mainly as a product of migration. Therefore multiculturalism has become an increasingly important player of marketing, as companies c...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised
31st July 2020
Cinco de Mayo: When A Cultural Misconception Results in Massive Commercial Success
In the United States, there is a holiday known as ‘Cinco de Mayo’ (‘5th of May’ in English) that is often dubbed as the ‘Mexican St. Patrick's Day’. This is because essentially, they are v...
Articles, Blog, General, Insights, Multicultural Marketing, News, Reports, Statistics, Uncategorised
16th July 2020
The Benefits of Personalised Marketing: Statistics, Data and Examples
Personalisation is a powerful marketing strategy; it enables brands to connect with their audience on a more personal level, improving customers' experience, and making business more profitable. In fa...
9th July 2020
How Google, Bumble & Covergirl are Telling Stories vs Selling Products
Digital marketing opens the door for brands and companies to reach the widest possible mass of people. However, the challenge is to engage those people amongst the wide clutter of messaging....
7th July 2020
The Success of Sustainable Messaging in Marketing Campaigns
Climate change is a major global issue that society is having to grapple with and find solutions for. Political pressure to take action has been happening for quite some time, but now consumers are lo...
6th July 2020
Pop-Up Retail and Experiential Marketing: Bringing Content to Life
Pop-up shops are here to stay. Well, maybe not literally, but they have proven to be an effective marketing strategy. The pop-up industry reported $10 billion in sales revenue in 2018, as reported by ...
3rd July 2020
Emotional Marketing: Reviewing the Power of Emotive Ads
Today's market is competitive, full of good products, services, and a wide range of choices. But, the key factor that will make the consumer choose one brand over another, is emotion. ...
24th June 2020
PR Moments where Brands Took a Stand: The Good & The Bad
Part of podcasting’s appeal is the relatively low startup costs, combined with high engagement rates from an active listener base. And with 850,000 active podcasts and 104 million Americans listenin...
22nd June 2020
COVID-19 Insights: H&M Leads the Way in Servicing Customers Online & at Home
Part of podcasting’s appeal is the relatively low startup costs, combined with high engagement rates from an active listener base. And with 850,000 active podcasts and 104 million Americans listenin...
16th June 2020
The Emerging Channel of Podcast Advertising
Part of podcasting’s appeal is the relatively low startup costs, combined with high engagement rates from an active listener base. And with 850,000 active podcasts and 104 million Americans listenin...
15th June 2020
New Zealand: A Guide to Targeting Success in Diversity Marketing
The small island nation of New Zealand is known for its picturesque lakes, rich Māori culture, and recently it’s ability to completely eradicate the COVID-19 virus....
11th June 2020
9 Global Examples of Successful Experiential Marketing Campaigns
Creating an experience to market a product is a way to open up your brand to a bigger audience. When a business offers something outside of their usual services to create something spectacular for the...
9th June 2020
PHE commissioned inquiry into Covid-19 reveals higher BAME deaths
The research identifies major inequalities among BAME communities such as: • BAME groups are also more likely than people of white may face additional barriers in accessing services because of cult...
Articles, Blog, Consumers, Diversity marketing, Ethnic Marketing, General, Inspiration, Lifestyle, News, Social Media, Uncategorised
8th June 2020
6 Brands that used their Marketing Ads for Consumer Good during COVID-19
Marketing during global pandemics could be risky, and requires the development of engaging but empathetic content to connect with the correct tone. Here we put together a list of brands that found cre...
Articles, Blog, Consumers, Diversity marketing, Ethnic Marketing, General, Inspiration, Lifestyle, News, Social Media, Uncategorised
2nd June 2020
The Trends of Influencer Marketing in 2020
In today’s fast-paced digital world, consumers are more savvy, demanding, and discerning than ever. To make a purchase decision, people like to search for information from those they trust or see as...
Articles, Blog, Consumers, Diversity marketing, Ethnic Marketing, General, Inspiration, Lifestyle, News, Social Media, Uncategorised
1st June 2020
5 Top Social Media Marketing Trends of 2020
The landscape of social media marketing is constantly changing. New apps and platforms are appearing all the time, and popularity can rise and fall almost instantaneously....
Articles, Blog, Consumers, Diversity marketing, Ethnic Marketing, General, Inspiration, Lifestyle, News, Social Media, Uncategorised
29th May 2020
TikTok: The Rise of a New Social Media Marketing Network
With over 800 million monthly active users around the globe, and an average daily view time of 52 minutes, TikTok is officially the trendiest new platform on the social media scene. The video-shari...
Advertising Campaign, Agency, Articles, Blog, Consumers, Diversity marketing, Ethnic Marketing, General, Multicultural Marketing, News, Traditional
28th May 2020
Broadening Brand Reach: The Importance of Multiculturalism in Marketing
Multiculturalism has become the foundation of the modern United Kingdom. Businesses and marketing models are constantly adapting to this changing market, with the increased diversity of cultures creat...
Advertising Campaign, Agency, Articles, Blog, Consumers, Diversity marketing, Ethnic Marketing, General, Insights, Multicultural Marketing, News, Reports, Statistics, Traditional
28th May 2020
[INFOGRAPHIC] The Growing Value of London’s Non-White British Audiences for Audience Planning
In this infographic, we highlight the importance of multi-dimensional messaging and media planning to ensure that the highest levels of relevance and ROI are being achieved by brands and their agencie...
28th April 2020
Ramadan campaign for Barnardo’s
We are launching a Ramadan campaign for Barnardo’s on Muslim TV channels aimed at the Muslim community in the UK during the fasting month of Ramadan. The heavy weight campaign was placed on religiou...
17th February 2020
Design Centre London Media Workshop
Mediareach were invited to host a Media Workshop at Design Centre London on 12 February 2020. Our speakers, Saif Al-Saraf (Head of Digital) and Paul Kotze (Creative Director), spoke to over 80 ...
21st February 2019
Do websites know you better than you know yourself?
It’s 2018 and we’ve just found out that Facebook is selling our data to benefit advertisers, there’s a massive uproar followed by media frenzy about our lack of privacy and safety on the int...
7th February 2019
3 major ways advertisers can act responsibly in 2019’s social media sphere
Trigger warning: Some references may cause distress 2019 will see advertisers thriving even more in the social media arena, with campaigns becoming agile, quick witted and far-reaching. However, with ...
Times are changing… and so are we
As the digital revolution continues to unfold, so does the MRA digital department. Today with the touch of a fingertip, the whole world is brought together. Over at Mediareach, we recognise the need f...
Affluent Millennial Men – The Grooming Paradox
It’s no secret that millennial bear little resemblance to older generations. Their beliefs, behaviours and attitudes are challenging expectations and stereotypes. Grooming has long been the doma...
10 Steps you need to take before choosing an effective ethnic & multicultural advertising and communications agency.
1. Professional Competence The agency must demonstrate high levels of professional competence in the eyes of their peers, clients and suppliers. 2. Professional Development The agency is committed to ...
15th September 2018
MRA, Turning diversity into opportunity
Multiculturalism is booming. The emerging markets have strong spending power and they are not afraid to use it, thus creating lucrative avenues for businesses to capitalise on. Without an effective ma...
We Can Reach Your Audience Wherever They Are
Successful tourism advertising requires seamless integration between online and off-line efforts to reinforce the power of a single message. Mediareach Advertising is a fully Integrated Marketing and ...
Communicating with the UK’s Multicultural communities
During this economic downturn, you would think that everyone would be clambering about looking for new opportunities, with clients demanding for more effective, intelligent and cost efficient solution...
10 Facts On Lucrative Ethnic Market
10 Simple Fact on lucrative and profitable Ethnic Market. It’s estimated that nearly 30% of companies make no attempt to target their good and services at ethnic minority consumers, but fifth of...
Diversity Works for London?
Diversity is the differences we all have and what makes us all unique in one way or another. We differ in terms of ethnicity, gender, culture, national or regional origins, socio economic status, reli...
Marketing Guide on How to Engage with Muslim Consumers
Reaching Muslim consumers and making inroads to this audience takes a deep insights and understanding of their values. Muslim communities are significant proportion of ethnic population and are...
Tech start-ups to shake up Uganda.
On April 12th 2018, The IT ministry in Uganda held an award ceremony for IT innovators, where we were given unique insights into how the IT sector is developing. The nation will be receiving IT Hubs t...
23rd May 2018
How to Make Marketing Strategy a Success – Embrace Future Opportunities
It is important to ensure that Marketing Strategies are not out of touch and campaigns are developed to reflect actual people living in the UK. According to the IPA’s latest report, The New Britain,...
11th April 2018
6 Free Productivity Tools
At Mediareach we love using tools to improve our productivity and we are always on a hunt for new ones. Here are our top six FREE tools; we hope they will help you to improve your working environment....
Are brands losing share in the multicultural market place?
Walk into any of he 95,000 supermarkets, convenience stores and cash and carry’s, which are controlled largely by the multicultural communities, and one thing you are sure to find out. These stores,...
Snap-splat?
Snapchat was the original messenger app to ultimately utilise smartphone cameras for messaging purposes. However, Snapchat is now facing the threat that all ‘Early Adopters’ face; fending off the ...
14th February 2018
Tesla Cars to autonomously drive 2700 Miles
Within three to six months, Business Magnate Elon Musk expects his brand ‘Tesla’ to become completely self-driven and even be able to complete a journey going coast to coast across the US. Musk ev...
3rd February 2018
10 TIPS FOR SOCIAL MEDIA MARKETING
Choose the right Social Media platform Choosing the right social platforms is the most important step in creating an effective Social Media strategy. Carefully research and choose the platforms depend...
Brewing Creativi-tea
Ever struggle to think of a creative idea? Go brew yourself a cuppa and think again; a new study indicates that the secret to a creative mind can be found in tea. Tea drinking volunteers in the study ...
International students, the fast growing educational demographic
Generation Y (also called Millennials) are the largest demographic to pursue higher education, with over 45% of them joining a university before age 20. However, is this surge in university applicatio...
9th October 2017
The Rise of Ethnic Population Can Raise the Profits of Brands
The number of ethnic minorities grows rapidly in the UK, and yet most of the brands fail to reach those groups through their marketing campaigns. Ethnic communities are 20 % of UK’s population with ...
5th October 2017
Do marketers Acknowledge the growth of the multicultural communities?
“It is time our industry acknowledged the growth of our multicultural communities and targeted this niche market,” says Saad Saraf, CEO, Media Reach. Multiculturalism in the UK, especially London,...
26th September 2017
The UK market is changing.. Are you?
The UK is changing. We’re living longer, getting more technologically advanced and most importantly, living in a diverse society. Is this important? We think it is. We’re talking about multicultur...
26th September 2017
How to reach ethnic minorities
By Saad Al-Saraf (pictured), founder and CEO of the UK first ethnic and multicultural advertising agency, Media Reach Advertising One of the most important weapons in the marketer’s armoury is infor...
11th September 2017
Apple VS Android
Apple has allegedly lost a large portion of its market share since the release of the Samsung Galaxy S8. Could the release of the iPhone X be enough to pull It back? Only one in six iPhone enthusiasts...
Why Arabs Love London
At present, there are more than 300,000 Arabs residing in London, with more than half a million spread across Great Britain. These numbers increase during the summer months by up to a million and a ha...
GDPR – General Data Protection Regulation
What is the GDPR? GDPR – General Data Protection Regulation – is a new EU regulation intending to combine and strengthen data protection within the EU. The regulation will come into effect 25th ...
Mediareach Advertising Awarded DKMS Awareness Campaign
DKMS, the blood cancer charity, joins hands with Mediareach to deliver its 2017 “Swab to be a Lifesaver” awareness campaign. Mediareach was awarded the account in February 2017 following a competi...
5th June 2017
Skype gets a makeover
When you think of “video chat”, you think of Skype. The video calling application has been downloaded over a billion times on smartphones alone since 2012, when tech giant Microsoft purchased the ...
The evolution of Uber
Uber is now dominating the taxi industry, which for decades had been led by local cab companies in countries around the world. How did the megacorporation completely change the industry in just a few ...
Facebook ahead in the game
Last week Facebook released some user information that revealed its Snapchat-similar features are outperforming the image-messaging app. Chief executive Mark Zuckerberg announced to analysts that Inst...
Human Cyborgs by 2020
CEO of Tesla and Space X Elon Musk Is now set to become the CEO of Neuralink with his latest goal to connect human brains with computers. The billionaire entrepreneur has dedicated his recent years to...
AI set to help lower suicide rates
Facebook has received a lot of negative attention recently due to people filming their own suicides through its live stream feature. CEO Mark Zuckerberg is distraught after discovering that his servic...
Swiss Watches Hope For A better Year
It’s been a tough few years for the world of watches, even with more luxury brands embracing technology. But as fans flock this week to Baselworld, the Swiss watch industry’s annual showcase, lead...
UK schools trial use of police-style bodycams
With the use of police bodycams on the rise, it seems the technology may soon make its way into the school system. Last month two UK schools trialled the use of police-style bodycams for teachers in a...
Mediareach Marketing at the IFE
The Mediareach team attended the twentieth edition of the ‘International Food & Drink Event’, eager to seek out trends in the industry and potential marketing prospects with the hundreds of lo...
21st March 2017
Is Mark Zuckerberg the new Bill Gates?
In the 90s Bill Gates held a strong handle on the tech industry. Microsoft became known as the company that would win at any cost under Gates’ leadership. When Microsoft couldn’t buy a competing a...
Pinterest takes a leaf out of Shazam’s book with new feature ‘Lens’
Pinterest introduced an app last month that allows users to identify objects in the real world. The new feature, titled Lens, allows the Pinterest smartphone app to identify objects and thereafter, sh...
Donald Trump…a saviour?
Through his relentless barrage of abuse, most notably on Twitter, and consistent claims of the spreading of “fake news”, Trump has branded the field of political journalism as one that is not to b...
Why millennials may be struggling in the workplace
Millennials are struggling in the workplace and are being labelled by bosses as self-entitled, narcissistic, lazy and tough to manage, says motivational speaker and author Simon Sinek. Though Sinek be...
Staff have right to disconnect
It wasn’t long ago that clients used to send briefs to agencies by post and bike, but with the advent of technology and more notably, greater access to email through handheld devices, there has ...
Millennials are less mobile than previous generations
According to analysis by the Pew Research Center, only 20 percent of 25 to 35 year olds reported a change of address in 2016, compared to 26 percent of Gen Xers in 2000. Meanwhile, in 1990 27 percent ...
World’s first commercial flying car is now on sale
A Dutch vehicle manufacturer has initiated the commercial sale of the world’s first flying car, the PAL-V Liberty. Available in two varieties, the PAL-V Liberty Sport and the Liberty Pioneer are two...
250,000 UK admin jobs will be taken over by robots by 2030
A Think tank Reform report has revealed that 248,860 public sector jobs could be taken over by AI (artificial intelligence) and automated systems over the next 15 years. According to Think tank Reform...
Mediareach took part in Dragons Den at Tech City Stars Reboot Camp
Our CEO, Saad Saraf, was part of a Dragon’s Den style panel discussion this week in association with Tech City Stars Reboot Camp. Reboot Camp is a pre-apprenticeship program targeted towards you...
14th February 2017
Generation X using Social Media more than Millennials
A recent Nielsen report has found that the heavy social media user group isn’t Millennials. Generation X (those aged 35-49) was revealed to spend almost 7 hours per week on social media, whilst Mill...
6th February 2017
What will search look like in 2017 and beyond?
In 2017 we shall see online search evolve from cross-device use to assisted bots and voice search due to the advent of digital assistants such as Alexa, Siri, Cortana and Google Assistant. Voice Searc...
30th January 2017
6 Secrets to Successful Video Marketing
We have already started to see an increased use of video in marketing. In fact, businesses without a video marketing strategy in place have most likely fallen behind their competitors. A recent Forbes...
24th January 2017
What should retailers be ready for in 2017?
Retailers should prepare for mobile becoming the fastest growing channel in the user-shopping experience. With the growth of mobile, we also expect to see the growth of video in marketing practices. M...
18th January 2017
Fake news and its impact on the truth
In the light of the issue of fake news and its impact on the recent elections, Congress has said that they will make no law to abridge the freedom of speech. Meanwhile German politicians were quick to...
9th December 2016
Five Professional Tips For Succesful Events Management
Some might argue that event management is a rocket science, but with good research and pre-planning, the process can surely become much simpler. Events management and experiential are marketing...
A Health Campaign Worth Celebrating – Elephant Atta Supports HEART UK
Mediareach is very excited to launch “Caring for Your Heart’” campaign for its client Westmill Foods’ Elephant Atta brand – the number one chapatti flour producer in the UK since 1962. T...
Meeting Room Make-Over at Mediareach!
We absolutely love our offices (especially the balcony) but with all the changes happening in the agency – fresh recruitments, added services, new clients – we decided it was time to modif...
How To Target A “Smart Traveller”
Travellers now are informed, empowered and connected which has some impact on the industry. Nowadays it is all about understanding customers and interpreting their needs correctly in order to d...
26th June 2016
Target The Growing Multicultural Market in the UK
If there was a challenge to marketing directors, agencies, government departments and the creative industry today is how to engage this ever increasing diverse multi cultural society of ours. With the...
Best Practices For Email Marketing
Newsletters are very important tool for communicating with consumers directly, but require good expertise to ensure that your messages stand out, reach the right audience, and are actually read. Email...
Muslim Millennials: The Untapped Opportunity
Millennial Muslims represent an exciting group of digitally savvy and active consumers who are a lucrative target market....
9th February 2016
Chinese New Year Etiquette
Chinese New Year is celebrated by about 17% of the world’s population, making it one of the widely celebrated events on the globe. This year, the Year of the Monkey began on February 8th. Unsurp...
Veteran Tea Brand Typhoo Kicks Off First Ever Digital Ad Campaign
Typhoo, the 112-year old tea brand, has premiered its first ever digital ad campaign in a move which will give it presence on a host of popular websites before separate YouTube and VoD campaigns are r...
The Upcoming Cultural Events This Fall
From traditional events such as Diwali to the recent Notting Hill Carnival, the UK, in particular London, is a cultural hub and the setting for a number of events that celebrate diversity in a country...
Ofcom? more like ‘Oncom’…
We have been saying how times are changing and so are we and guess what? Ofcom’s most recent report on the communications market in the UK proves this (not that we needed any convincing). As the dig...
Crown Commercial Services
Having been commissioned by the Crown Commercial Services, Mediareach is on the Government’s strategy and planning rooster for the next 5 years. We have been looking after Television, Cinema, Radio,...
What Have We Been Up To?
It sure has been quite busy over at Mediareach. You may be thinking, isn’t it always? … Well yes, but this last quarter has been particularly busy. And here’s why: our most recent client HKScan,...
Great News!
We always knew we were among the best and we have the proof… One word: The Drum Independent Agencies Census 2015 – Financial Rankings (ok, maybe more than one word). This census highlights the...
The Story of the BBC (that’s short for British Born Chinese)
The chinese community continues to rapidly grow in the UK, here’s a little timeline about how it all began… It all kicked off way back in the 17th Century when the UK carried out naval tra...
8th April 2015
Ramadan Is Key season to reach Muslim Consumers
Understanding your audiences and consumers is vital for the success of any brand. With the holy month of Ramadan on our doors this provides brands and marketers with an opportunity to target and reach...
Join Us At Advertising Week Europe
Hey there MRA fan, here’s a little fact for you: 55% of the UK’s population increase over the last 10 years has been due to migration. Crazy we know. And I know I’ve said this before, but seriou...
Another New Year, Another Chinese New Year
Did you know that London’s Chinese New Year is the largest celebration outside Asia? It’s news to us too. Thank goodness we’re here to carry out all that multicultural marketing (*sighs with rel...
26th November 2014
UK’s Luxury Market On Rise Thanks to Arab, Russian and Chinese Shoppers
The luxury market is growing year on year. The number of luxury consumers is at an all time high of 380 million, which, according to Boston Consulting Group will reach 440 million by 2020. With this i...
17th July 2014
Does Your Online Campaign Target The Right Audience?
We are an integrated Marketing and Digital agency who help brands and advertisers reach communities in every corner of the UK whether online or offline. We build digital marketing strategies, run o...
IPA The New Britain Report – Advertisers Target The New Britain
Mediarach CEO Saad Sraaf is discussing the progress in Multicultural Marketing industry in his blog. IPA The New Britain Report – Why Should Advertisers Target The New Britain? Britain has...
Importance of Easter Holidays for Retailers
Easter is the second most important day on Christian calendar, and marks the resurrection of Jesus Christ three days following his execution. It also celebrates the end of Lent – forty-days of f...
Happy Mother’s Day 2014
Celebrating Mothers Day in the UK Mother’s Day is an annual day for celebrating motherhood, as well as the importance of mothers in families and society as a whole. Having started from the Unite...
Happy Persian New Year! Happy Nowruz!
!نوروزتان پیروز Nowruz, the Persian New Year, marks the first day of spring and the beginning of the year in the Persian calendar. And no, this year is not the year of 2014 as you ...
2nd March 2014
Celebrating Maslenitsa (Pancake Day) in the UK by Russian and East Slavic Communities
Maslenitsa (Мaсленица) or a Pancake Day is an Eastern Slavic Festival of Sun, which is celebrated seven weeks prior to Eastern which is also the beginning of the Lent. The festivities m...
24th February 2014
Statistics
Ethnic group population in UK on the basis of cities, areas and ethnic groups The multicultural image of the Great Britain is one of its key characteristics. The country prides itself on being a home ...
Happy Valentine’s Day!
ALL YOU NEED IS LOVE Valentine’s Day is a time when people demonstrate their love and friendship, and is celebrated widely across the globe, at least we are all reminded by numerous marketing ca...
30th January 2014
Chinese New Year Offers Huge Opportunities For Brands in UK
Chinese New Year, also known as Lunar New Year, or the spring festival, is the longest and most important traditional celebration in the Chinese calendar. Having the largest New Year celebrations outs...
7th January 2014
Population estimates for England & Wales by Ethnicity – 2011 Census
Please click on below image or link and mouse-over the graph to see the values for age bands. Click and drag select multiple age bands. Population estimates for England & Wales by Ethnicity...
Exclusive interview with Elite Business Magazine
Saad Saraf, Mediareach CEO has given an exclusive interview to Elite Business Magazine analyzing UK’s current marketing industry and the audience. Saad Saraf exclusive interview with elite...
Mediareach Has Created The First TV Advert for Tropical Sun Foods
Mediareach has produced two TV adverts for Tropical Sun Foods – the brands’ very first TV campaign and a big step in its consumer awareness drive. “Lifts Any Mood” TV advert are part of ...
Take-Away Innovation Expo 2013
Saad Saraf, CEO of Mediareach Advertising will be speaking at Take-Away Innovation Expo on 28th November 2013 Olympia West http://www.takeawayexpo.co.uk...
11th November 2013
Multicultural Britain 2012
Download Multicultural Britain 2012 PDF File here Multicultural Britain 2012 – Mediareach Marketing Agency from MediareachUK...
Mediareach Advertising has been shortlisted under the Media Agency of the Year
Mediareach Advertising has been shortlisted under the Media Agency of the Year category for the Asian Media Awards 2013. The full shortlist was announced at London’s Living Room at the top of Ci...
24th May 2013
Mediareach Advertising Has Got the ‘OO’ Factor, Winning the Planning and Buying for Typhoo’s TV brief
Mediareach’ s strategic initiative together with Channel 5 has helped them deliver a winning strategy in a competitive pitch with Typhoo. By taking advantage of recent broadcast ruling allowing TV s...
16th April 2013
Mediareach has got Indian Premier League Cricket Sponsorship Deal for Southall Travel on ITV 4
Southall Travel, a market leading global travel operator sponsors one of the most exciting events in cricket with the return of the Indian Premier League season on ITV 4. The IPL is becoming the most ...
The UK is now the multicultural capital of the world
The 2011 Census figures states that 13%, or 7.5 million of residents were born outside the U.K, but what not added was much more significant which is that at least 7% of ethnic people who were born in...
The New ONS Statistics Indicate Britain Has the Most Multicultural Population Than Ever
It is not a surprise any more that the multicultural population is growing fast. For many years Mediareach Advertising has been releasing analysis highlighted with data and facts to bring the attentio...
1st August 2012
Celebrating Britain’s Multiculturalism Through Facebook Competition
Mediareach Advertising has held a Facebook photo competition to celebrate multiculturalism in the UK. The winner of the competition is Digpal Singh, who won a round trip to Barcelona with the photo &#...
4th July 2012
Mediareach at Civil Service Live
Mediareach Advertising is exhibiting at Civil Service Live Show in Kensington Olympia from 3-5 July, 2012. It is the largest gathering of civil servants in the country bringing together people ...
26th June 2012
Britain’s Multicultural Competition
Mediareach announces a photo competition on Facebook devoted to the celebration of Multiculturalism in the UK. Photos must demonstrate cultural diversity through the people, symbols, food, art, etc. W...
Mediareach CEO Speaks at global forums in Europe
Mediareach Advertising CEO, Saad Saraf spoke at 2 global conventions recently. The first forum in Brussels in March 2012 addressed the European Food convention on Multicultural marketing and the chall...
9th June 2012
TalkTalk Appoints Mediareach Advertising to Lead its Global Minutes Boost Campaign
TalkTalk has appointed multicultural marketing agency Mediareach to drive its Global Boost Marketing Campaign mainly targeting South Asian communities in the UK. Mediareach is the UK leading multicult...
The Queen joins Jubilee celebrations at Imperial Wharf
The Queen, heads of states, Cabinet ministers and VIP’s were in attendance at Imperial Wharf to join the celebrations of the Queen’s Diamond Jubilee. Thousands of people attended the star-...
Saad Saraf Speaks at global forums in Europe
Mediareach Advertising CEO, Saad Saraf spoke at 2 global conventions recently. The first forum in Brussels in March 2012 addressed the European Food convention on Multicultural marketing and the chall...
Ethnic Minorities Surpass Whites In U.S. Births For First Time
For the first time, racial and ethnic minorities make up more than half the children born in the U.S capping decades of heady immigration growth that is now slowing. The US minority population continu...
24th April 2012
Mediareach Among 100 Creative Businesses Taking Part In Creative Pioneers Challenge
Mediareach Advertising is proud to be associated with 100 creative businesses in creative and digital media including advertising and marketing communications, film production, gaming, social media an...
30th March 2012
Mediareach has launched a new campaign for Elephant Atta flour brand on the celebrations of its golden jubilee inspired by the love and dedication of all the mothers
Elephant Atta flour, the number one Chapatti flour brand in the UK has launched a new campaign aimed at mothers and women to tribute their dedication to their families and to the brand. Since women, e...
Mediareach Launches Internship Program
Mediareach Advertising Agency has welcomed two interns on their new annual internship program. Steve Dunn and Zahra Hasan joined Mediareach on Monday 5th March. Digital intern Steve Dunn, from ...
London Fashion industry Insights
Fashion week – the designers, glam, creativeness flowing all over, fabrics, goodies and pure fashion, a females heaven! Something that we experienced a few weeks ago – clutched on to Dolce & G...
Chinese New Year Celebration in London
Chinese New year at Trafalgar Square and China Town this Saturday 28th January was a huge success this year and attracted more than 35,000 Chinese people in London. Trafalgar Square had Chinese stalls...
Maslenitsa festival in Trafalgar Square
The Maslenitsa festival London in Trafalgar Square is taking place on Sunday 26th February 2012. This national event will attract a footfall in excess of 20,000 people from 8 Soviet Union regions. The...
16th December 2011
Mediareach CEO addresses the Money transfer and financial services industry leaders
Mediareach Advertising CEO’s Saad Saraf addressed the Money Transfer and financial services summit in London Hilton hotel on the challenges and opportunities social media is presenting. Saad urged b...
16th December 2011
Mediareach CEO in Management Today Debate
Mediareach Advertising CEO’s Saad Saraf addressed the Money Transfer and financial services summit in London Hilton hotel on the challenges and opportunities social media is presenting. Saad urged b...
2nd December 2011
Mediareach uses a unique insight-planning tool
Mediareach Advertising utilises a unique insight planning tools, which it uses to plan effective media campaign for its clients. The tool is based on more than 560 diaries used by Asian households of ...
Mediareach use unique insight-planning tool
Mediareach Advertising utilises a unique insight planning tools, which we use to plan effective media campaign for our clients. The tool is based on more than 550 diaries used by Asian househol...
Mediareach gains premium approved certified supplier status
MSD UK the minority supplier body has awarded Mediareach Advertising a premium certified approved supplier status. This award will give the agency access to exclusive seminars and networking ev...
Ethnic TV advertising ROI outperforms Mainstream channels
Recent figures from television advertising campaigns placed on ethnic TV channels ran by Mediareach Advertising showed their campaigns for their clients has earned £5.4 for every £1 spent on marketi...
26th October 2011
Diwali at the Square
More than 25,000 Asians packed Trafalgar Square last week to celebrate the annual Diwali event at the Square. The event had music, dance and live performances by Asian bands....
Indian superstar launches First Indian 3D film
Indian superstar Sharukh Khan launched India’s first 3D movie Ra One at the O2 centre yesterday. The film was launched on 12 screens in London. The film will be released across UK cinemas...
13th October 2011
Kohinoor grand TV advert launched
Mediareach Advertising has launched Kohinoor grand TV advert on Asian television channels and cinema in a bid to establish Kohinoor prominence as a leading rice brand in The UK. Kohinoor is sto...
21st September 2011
Channel 4 Bollywood season launched
Once again Channel 4 take the lead on Bollywood with a season of Bollywood movies that will be aired on the channel from beginning of October till end of November to coincide with the Diwali fe...
7th September 2011
Mediareach leads product placement on ethnic TV
Mediareach Advertising is the first agency to use the new product placement rules to bolster brand reach and marketing on ethnic TV in the UK. Mediareach secured a deal for their retained clien...
30th August 2011
Eid Mubarak
We wish all our clients and Muslim friends Eid Mubarak. May God accepts all your deeds, prayers and fulfills your aspirations....
2nd August 2011
Reaching diverse customers in the festive season
Marketers are constantly looking for new ways to target customers and attract new consumer base and more so in a competitive economy. Brands have been using events, shopping, holidays to positi...
16th July 2011
Mediareach Advertising Experiential Activities
Sample videos showreels of our work for NHS (Hep C) campaign, Madam Tussauds & the RAF. Enjoy watching. ...
1st July 2011
Mediareach Advertising launches Hrithik Roshan at Madam Tussauds
Mediareach Advertising launched and promoted the big launch of Hrithik Roshan statue at the wax museum in London. The event was attended by thousands of Hrithik’s fans and a huge contingent of the A...
10th June 2011
Will Formula 1’s decision to stage the Bahrain Grand Prix come back to haunt them?
The decision by Bernie Eccleston to hold Formula 1 in Bahrain will do untold damage to the F1 brand reputation and standing to be held in a country where human rights campaigners and people who have d...
Glossy magazine targets Arabs in London
A new magazine has been launched in London to target the Arab community in London. Hella (Arabic for Hello) is a bi-monthly glossy upmarket magazine targeting the affluent high net worth Arab resident...
2nd June 2011
Kohinoor Foods awards Mediareach Advertising its full-service marketing brief
Following a competitive pitch, global rice brand Kohinoor Foods has awarded Mediareach Advertising its UK and Europe marketing brief. The Kohinoor brief required the winning agency to provide a full 3...
31st May 2011
Elephant Atta’s Healthier Lifestyle Movement
Elephant Atta has launched a new campaign aimed at inspiring women to lead the way in changing unhealthy food and lifestyle habits amongst the UK’s South Asian population. The new integrated campaig...
11th May 2011
Clearcast publishes figures on BAME representation in commercials
Clearcast data released reveals the portrayal of people from Black, Asian or Minority Ethnic Groups within television commercials. As of December 2009, agencies have had the option of stating whether ...
Immigration – A menace or a blessing for UK Business?
Politicians in the UK and the media use the issue of immigration as a political football that can be kicked in whichever direction they wish, in order to appease middle-England’s concerns and captur...
5th February 2011
Mediareach Advertising backs Arab Orphan Charity
Multicultural marketing specialist Mediareach Advertising is rallying the support of its clients and big businesses to support the World Wide Welfare charity, which is holding a charity fundraiser on ...
22nd January 2011
Saad Saraf appointed as IPA Ethnic Diversity Group Chairman
The IPA has today (20th January) appointed Saad Saraf, Founder and CEO of Media Reach, as Chairman of the IPA’s Ethnic Diversity Group. He succeeds Trevor Robinson, OBE. Saad has spent his career in...
14th January 2011
Is the Ad agency model dead?
Does the freezing of government spending and the onslaught on advertising agencies leads you to believe that the ad agency model is doomed to failure? In the 80’s ad land was about personalities, gl...
14th September 2010
Elephant Chakki Gold Flour ’45 Years of Tradition Enjoyed Daily’ has been shortlisted for this year’s World Food Awards
Elephant Chakki Gold Atta ’45 Years of Tradition Enjoyed Daily’ has been shortlisted in the following category for this year’s World Food Awards World Food Award 2010 – Best Marketing Campaign...
20th August 2010
Media Reach’s Hepatitis C awareness campaign for the Department of the Health has been selected as one of the successful entrants for the IPA’s Marketing Effectiveness Awards 2010
Media Reach’s Hepatitis C awareness campaign for the Department of the Health has been selected as one of the successful entrants for the IPA’s Marketing Effectiveness Awards 2010. The campaign, w...
Why multiculturalism becoming the new mainstream?
More people now live in urban cities and the composition of these towns and cities are becoming increasingly multicultural, resulting in more sophisticated, well-networked and demanding consumers who ...
IPA highlights multi-cultural marketing opportunities
A new report has been released by the IPA to provide the advertising industry with an update on the rapidly expanding multi-cultural landscape of the UK; both as a potential employer and a market plac...
9th November 2009
MEDIA REACH ADVERTISING WINS THE 2009 LLOYDS TSB JEWEL AWARD FOR ENTREPRENEUR EXCELLENCE CATEGORY
Founder of the multicultural advertising agency Saad Saraf and Logika Media head Javed Husain were awarded the Entrepreneur Excellence Award at a prestigious ceremony held Saturday, 7 November 2009 at...
