Using a combination of Mediareach in-house catchment area geo-targeting, advanced interest targeting and language targeting, we were able to precisely target just Polish nationals within the UK. With that we were able run a hyper targeted campaign which delivered a high level of traffic to the Enterprise Rent-A-Car website.
In order to drive the most efficient results for this campaign, we implemented a strong testing framework. This allowed us to test a combination of different audiences and assets in order to ascertain which drove the traffic most efficiently, which then allowed us to scale the campaign.