Libon

Brief:

Promote the Libon app owned by Telecoms giant Orange. The aim was to dramatically increase app downloads and increase calling packages between international cultural communities within a 2 month burst.

Winning Strategy & Execution:

Using our proprietary in-house multicultural database, we were able to identify and segment the relevant cultural and diverse communities and specific online and offline channels of significant penetration in over 13 countries with carefully created creatives in multiple languages and lucrative copy offerings to incentive Libon as the brand of choice for communicating with friends and families abroad.

Results:

Created a highly measurable integrated digital campaign across 13 countries of the world cross-platform and on social media

• Close to 10M reached across the Middle East, Asia and Europe.
• Thousands of App Downloads amongst cultural communities across the Middle East and Europe.